In the past week I’ve listened to a few amazing podcasts and had a meeting with a large local company where the topic of “the experience you’re offering your clients” was brought up multiple times and it got me thinking... It made me think about my own personal branding, brand aesthetics, and how I could improve what I’m putting out to the world. I don’t want to be a brand that comes across as all over the place, where people don’t take me seriously because it appears I don’t have my shit together.
I want to come across as a #charismaticmarketer
who’s message and mission is clear. I want to be sure I am
coming across as a trusted source of information and a brand where I get my ideal client, not a brand who is trying to serve “everyone” and messaging is inconsistent and scattered.
As I’m working day by day to improve my message, branding, and quality of content, I wanted to throw this out there and ask, how can you improve your message and branding?
Think about areas where you could improve and if that means outsourcing work to be become the brand you want to be than do it! That’s definitely a piece of advice I’ve heard time and time again but was to hard headed to admit I can’t do everything on my own until recently.
Cheers to building our businesses bigger and better today!