Every ingredient used in Rodan + Fields products is chosen based on its safety and efficacy. Rodan + Fields uses many natural ingredients such as such as aloe, chamomile, licorice, ginseng, rosemary, sunflower oil, honey etc., but R+F does not use exclusively all-natural ingredients for one simple reason…natural ingredients are not always the safest and most effective option. I personally view skincare in the same way I approach supplements. It is not always safe to ingest natural ingredients just because they are natural, and a lot of their efficacy depends on how they are formulated. While I use primarily coconut/avocado oil on my body because it does help moisturize and make the skin soft, natural oils do not contain peptides or retin that help with aging and which are naturally occurring in the body. When it comes to skincare for my face, I want more than what oils can accomplish.