What's in a name? The story behind "Elle & Em". One of the more intimidating parts of opening this store was deciding on a name. I mean - it is almost as permanent as a tattoo. And...no name seemed quite right.
For those who know me, know I'm a proud dog mom of 2 shih tzu rescues. We kept coming back to using their names - Lincoln & Millie - for the boutique name. With encouragement from my niece, Mara, and help from a great friend, Kenley, Elle ("L" or Lincoln) & Em ("M" or Millie) was created. And it finally felt right!
So...meet Lincoln & Millie - the inspiration behind the boutique name and shop-dogs in training! #shopdogs #whatsinaname #shihtzusofinstagram