Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing.
For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to advanced tactics in categories like SEO.
But it’s also important to zoom out, beyond the strategies and tactics, so we can understand the “whys” behind marketing — as well as where it’s headed and when.
Last year, I attempted to answer these questions with an original survey I called “What Works in Online Marketing,” and I walked away with some interesting revelations about the state of the industry. Now that it’s a year old, I figured it was time to redistribute the survey and find out exactly where we stand today.
You can download the entire report here (registration required), but below, I’d like to highlight some of the most interesting findings from the survey and discuss what they mean for your business.
The survey itself was fairly simple. It comprised a number of questions regarding the use and effectiveness of multiple different online marketing strategies, including content marketing, SEO, social media marketing and link building.
We distributed the survey to 376 people, most of whom are professional marketers or business owners, and collected the results for analysis. There was a fairly equal distribution of participants by age, gender and position.
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