Keywords : Keywords are the words and phrases that searchers enter into search engines, also called "search queries." ▬ Keyword Optimization : Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. ▬ Keyword Density : Keyword Density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization.
If any web page have 1000 words & your main keyword appears 20 times in the web page. then the keyword density of your main keyword is 2%. ▬ Keyword Proximity : Keyword proximity is the distance between the search term's individual keywords.
Search term can be made of two or more keywords. the proximity is the distance of particular keyword. ▬ Keyword Prominence : keyword prominence is how prominent your keywords are within key elements of your web pages. Specifically, how close to the beginning of the Title tag, heading tags (H1, H2, H3 etc) & Meta Description, your keyword is placed. ▬ Keyword Stemming : keyword stemming is adding a prefix, suffix, or pluralization of a keyword to make new keywords.
Adding "un" to the word "happy" makes it "unhappy".
Adding "ful" to the word "success" makes it "successful". ▬ Keyword Frequency : Keyword frequency is the number of times a particular keyword appears on a website. ▬ Long-Tail Keywords : Long tail Keywords are broad and far-reaching words which consist of 3+ words and are much easier to rank for due low competition.
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