Up close with a James Rosenquist...”Gripped by the suicide of screen icon and sex symbol Marilyn Monroe, James Rosenquist created a stylized, fragmented, and inverted portrait of Monroe interwoven and superimposed with disjointed parts of Marilyn’s name, image, and the trademark script of the Coca-Cola logo. By fragmenting Monroe’s image and combining her with another popular product, Rosenquist comments on how the late actress’s life and career had been co-opted and consumed by her superstar status.
In 1964, Rosenquist explained: “Painting is probably more exciting than advertising—so why shouldn’t it be done with that power and gusto, that impact? When I use a combination of fragments of things, the fragments or objects or real things are caustic to one another, and the title is also caustic to the fragments.” From Ads to Art
Rosenquist’s large-scale paintings reflect the flat, uniform, and graphic style of the commercial billboards he made while working as a sign painter. Later, as a visual artist, Rosenquist drew inspiration from advertising and mass media. Many of his works are based on found images from magazines, collaged together and reproduced at a large scale, powerfully juxtaposing people, objects, visual symbols, visual texture, and text to create new and sometimes cryptic meanings.”... https://www.moma.org/learn/moma_learning/james-rosenquist-marilyn-monroe-i-1962 #jamesrosenquist #marilynmonroe1 #popart #popculture #screenicon #advertising #graphicstyle #collage