This week I’ve been thinking of refining my insta theme by trying out some new filters and editing presets to try to find the one that suits me the most and that I love. I’m not quite there yet but soon!
(I think I want to switch it up for a natural, light and airy theme, and advice on this is welcome 🙌🏼)
All the hours spent reading online and watching YouTube videos of editing tips - just for this little grid layout in an app - got me thinking. Just why are we all so concerned with it? Of course many people use their insta for business growth and reach, influencers can often monetise it even.
But the fundamental principle of why we scroll, tap like, strive to upload our best content is simple neuroscience. 🧠
Think of when you have our favourite food, do your favourite thing, get nice feedback on a piece of work you’ve done- anything that makes you feel nice! In these moments, a little dose of dopamine is released to your brain, causing that warm happy feeling.
That feeling can be addictive and can sometimes mean we become addicted to the patterns and habits that give us that feeling over and over again.
Instagram likes work in the same way, albeit in a virtual environment. Each time you get a new like or lovely comment, the brain interprets this in the same way as it would a real stimulus, giving you a warm fuzzy feeling. See where this is going?? We can also be a wee bit addicted to the insta like game!
It’s nice to open up your app to a few new likes after all, isn’t it? Thank you, brain 🤯