For those who were asking. Yes this is legit. Morphe is indeed coming to Ulta.
My personal opinion. I have never purchased Morphe and I don't intend to . it is cheap, poor quality crap. (Seriously. Of all the things you purchase, what is going on your face should be the things that you pay closest attention to. These products are going near orifices and important parts of your body, eyes, lips, nose, mouth, etc. You should be concerned and selective. I had to learn my lesson the hard way from an allergic reaction to a cheap drug store brand. My eyes swelled shut. Thankfully it was temporary. But since that incident I have been very particular about what is in the things that get put on my face on a regular basis.) Clean your brushes, be sanitary and buy decent quality makeup. Cheap dollar store, Ali express type stuff. It's most likely manufactured overseas where the quality checks are less than quality. If you didn't already know about some of the nasty stuff that has been found in low quality palettes and knock offs made overseas it would give you nightmares. Saving a few bucks in the long run isn't worth potentially risking your health.) This isn't said to scare anyone or to shame any one makeup line in particular. This is meant to raise awareness and get people to pay attention to what it is that they are spending their money on. Sometimes there is a reason for makeup to be very cheap or very pricey.
If you're curious @beautytruthsleuthofficial has done an entire series on YouTube entitled : Exposing Morphe. I suggest viewing it as it is extremely informative and educational and it is very well done. There is alot of useful information there. #BOYCOTT Morphe not #ultabeauty . I will watch and see. Hopefully Ulta can be convinced that this is a bad business decision
But for now we wait.
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