Rhythmic.Conventional.Sophistication. #Repost @raw_mango with @get_repost
“For my younger brother, Pankaj’s wedding last year to Daman - a Sikh girl who born and brought up in Chandigarh - I was looking to curate something simple yet beautiful, from the decor to the outfits of the bride and family.
Tradition and ritual is important to me but I wanted to present that in a fuss-free manner while retaining the values and culture from both our families.
I began to look back at my archival textiles and the visual imagery of Punjab as I have always been struck by the uniqueness and the memories of pre-partition. Its bygone era also then became the inspiration for, our festive collection ‘Heer’, as it was a place of composite cultures. The campaign recalls this through Heer’s bridal festivities, where she celebrates amidst unified tradition and heritage through a rich palette of colour, textile and silhouettes." - Sanjay Garg.
Music: Cover by @vijayyamla of 'Tere Ni Karara Mainu Patiya' by Yamla Jatt
Video: @lifafalifafa @ihbarus
Art Direction: The illiberals
#heer #sanjaygarg #festive #bridal#newcollection #patiala #punjab #textile#archive #brocade