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Sometimes just a simple mind shift is all that's needed! 🧠

You probably don't think exactly like this, but switching from a "can I do it" mentality to a "why shouldn't I do it" mentality will open up SO many possibilities for you. 🚪

What could this apply to this week?

Well I want you to think specifically about your prices this week . . . just have a look at them, sit down for ten minutes and read through your price list. Have you reviewed your prices in the last year? Are any of your treatments looking a little on the low side? 👎

I am not asking you to do a full on cost margin breakdown - I'll save that for another day 😉 - but just take a look at them!

Remember that even a minor price increase is the best way to directly increase your profits for minimal effort. Essentially you are getting paid more for doing exactly the same amount of work! 💰

A tiny 5% increase in your prices could result in a 30% increase in your profits! Don't believe me check out this one of my podcast episode about this! Just click the link on my bio!

So what are YOU going to do this week because "who's gonna stop you!" 🤜 -Adam

#esthetician #spa #salonlife #cosmetologist #beautycommunity #beautyindustry #salonowner
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Facebook doesn’t work…
Facebook does work..
Instagram sucks
Instagram rocks
Adwords is expensive
Adwords made me money

And so it goes … for every person that loves a given platform, there is another that pops up and says …

It doesn’t work or it’s finished.

So what is the real truth for businesses that have a great service and want more people flowing into there bricks and mortar businesses?

Think of it this way if you go to a country that speaks no English, getting simple things done is difficult…
It’s hard to connect
You are isolated…

Let’s say you go away and learn the native tongue you become fluent …

You return …

You communicate
You are one with the local people.
You integrate …
You gain rapport.
Even respect.

Social platforms are like mini country’s …

All with their traditions rules and social norms.
The business that learn the language of love on any given platform will flourish .

The other factor which so many business owners overlook is …

Who is their ideal customer?

Once you know this the next question is where would this person be more than likely hanging out in digital terms.

Then show up add value that is relevant to their needs and desires and talk the language if the platform you are on.

Or tell yourself digital doesn’t work which is like the people that go on holiday that don’t speak the language and say the locals ain’t friendly :) Want to get fluent in your ideal client's language?

Book a FREE discovery call with me, learn the steps to automate closing the gap between your wow service and your ideal salon clients.
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Wholesale/Retail Avaliable
Custom Order Acceptable
large stock, fast delivery
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3.5 3.6Oz each bundle
No shedding, no tangle
pattern holding after washing
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Orders shipped out this morning
More Fuller&Pure Top Grade Raw Virgin Hair in Stock 40,000pcs Sold Each Month Located in Guangzhou. Can be bleached dyed and used for more than 1 year
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via:Mob/WhatsApp: 0086 13826018390
Email:yali@poersh.com
————————————————————
REAL RAW VIRGIN HAIR FROM Brazilian• Peruvian• Malaysian• Indian
Straight• Body Wave•Loose Wave•Deep Wave•Natural Wave•Kinky Curly•Afro Curly•Deep Curly•Italian Curly
GRADE 7A&8A
•••••••••••••••••••••••••••••••••••••••••••••••••
Wholesale/Retail Avaliable
Custom Order Acceptable
large stock, fast delivery
Natural color, dyeable,bleached
3.5 3.6Oz each bundle
No shedding, no tangle
pattern holding after washing
100% Virgin Hair, long lasting
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When you think of consistently drawing in new clients for your salon, it’s not uncommon to turn to see if what you’re doing in your marketing efforts is effective.
However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak to the ideal clients your want in your salon. Essentially, what you might think is a marketing issue, is actually a sign to reevaluate your brand strategy.
In today’s episode of the Salon Owners Collective podcast, I’m chatting with Danielle Michels Pastula, strategist and digital marketer at Root to Petal Creative, as we break down the three layers of your salon brand strategy and what you need to be crystal clear on to craft marketing messages and campaigns that provide you with a healthy return on your investment.
Once you listen to this episode, you’ll see of how branding plays a role in nearly every touchpoint of your salon experience, and the three areas you have to analyze to craft a brand strategy that makes saying “yes” to booking with your salon a no-brainer for your ideal client.
Click here to give it a listen: http://bit.ly/SalonBrandStrategyPODCASTSOC

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OR
shop through the link in my bio..
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Hair and Makeup done by BHAVIN for our delightful client at Bhavin's Beauty Salon.

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