When you think of consistently drawing in new clients for your salon, it’s not uncommon to turn to see if what you’re doing in your marketing efforts is effective.
However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak to the ideal clients your want in your salon. Essentially, what you might think is a marketing issue, is actually a sign to reevaluate your brand strategy.
In today’s episode of the Salon Owners Collective podcast, I’m chatting with Danielle Michels Pastula, strategist and digital marketer at Root to Petal Creative, as we break down the three layers of your salon brand strategy and what you need to be crystal clear on to craft marketing messages and campaigns that provide you with a healthy return on your investment.
Once you listen to this episode, you’ll see of how branding plays a role in nearly every touchpoint of your salon experience, and the three areas you have to analyze to craft a brand strategy that makes saying “yes” to booking with your salon a no-brainer for your ideal client.
Click here to give it a listen: http://bit.ly/SalonBrandStrategyPODCASTSOC