You may not recognize her name, but we guarantee you’ve seen her gorgeous creations on Hollywood starlets like Marilyn Monroe and Rita Hayworth. Designer Rose Marie Reid revolutionized the bathing suit. Here’s her #seemamaclimb story.
In the early 1930s, Canadian-born Rose experimented with different fabrics and sewing techniques to improve the only option for swimwear --saggy, itchy wool suits that came one-size-fits-all. In 1936, she opened up her first shop in Vancouver called Reid’s Holiday Togs. In 1946, newly-divorced Rose moved with her three children to Los Angeles, California, and established another swimsuit business, Rose Marie Reid Inc. Her designs were an instant success due to their multiple sizes, excellent contouring, comfortable, elastic material, and (for the first time!) a sewn-in brassiere to offer support. .
Her glamorous suits quickly made their way to the silver screen, and her sales offices opened up across the globe--including London, Paris, New York, and Amsterdam. She received numerous awards and by 1960 her company was grossing $18.1 million a year. .
Rose is quoted as saying, “a woman looks and feels her best when she is wearing an evening dress...I wanted that same feeling in a bathing suit.”
WHY WE LOVE HER: She saw something used by the masses that needed improvement, and she made it better--remarkably, beautifully better. Like this story? Please tag a friend who may be inspired by #RoseMarieReid