Despite online shopping becoming more and more popular, Baby Boomers and the pre-boomer generation are still more likely to shop in store, with a greater need to physically compare items in front of them. For them it’s the overall customer experience and satisfaction that matters. Great customer service and an easy check out experience is what will attract this age group. #RetailiteInsight Stay tuned to our page for more information about retail design and customer behaviours! Info sourced from @commbank’s new Retail Insights report.