#redefinetheexperience

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Soft serve mega brand Milkcow has picked Melbourne for its Australian debut. It began in South Korea and has over 30 stores and counting. In 2014, Milkcow started its global expansion program and now has stores and franchises across Asia and America, making it one of the fastest growing brands in the world. Check out their newest shop at 287 Swanston Street, Melbourne. #redefinetheexperience #milkcow #brandworksau

This spunky couple, who happen to be the founders of Brandworks, are heading to the Philippines soon to be the gurus they are and speak at the Interior Design Festival in Manila! They're modest and all, but the rest of us are super proud and feeling boasty! Go team! 😜 😍 ⚡️ #redefinetheexperience #brandworksau

Repost from @brandworksau - We're beyond thrilled to have our creative director @mike_brandworks on the panel for the Restaurant and Bar Design Product Awards this year! Follow the journey via @restaurantandbardesign #RBDProductAwards Throwback to @torchystacos and @chioco_design in Austin, Texas, who snagged the award in the Best Outdoors category in 2016. #redefinetheexperience #miketan Amazing image by @patrickywong

Architect, Ricardo Bofill, turned and old cement factory into his home and gave #elegance a whole new meaning. You can see more through the link below. #redefinetheexperience #brandworks
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https://goo.gl/P5WGBK

P A T T E R N // Following a holiday to Hawaii the team behind @noshaustralia came to BrandWorks to create a new brand and fit-out for a concept inspired by poke, a popular raw fish salad served in Hawaii. We came up with this custom pattern design with rich magentas and orange colours being reminiscent of fresh foods like berries, beetroot or ginger; foods that are packed with flavour and nutrients. #redefinetheexperience

C O L O U R // Perfect marriage of pinks, reds and burgundies to create a statement room. #colourisyourfriend #colouriseverything #designprinciples 📸  by @jamestolic for @reallivingmag , styling by @sarah_ellison_stylist
#redefinetheexperience #brandworksau

Last day of Moomba today, Melbournites! Who's brave enough to join us on The Freak Out?! #lefreaksochic #brandworksau

@empiresteakau was inspired by a true love of the humble steak sandwich, the unsung hero of our time. Empire takes the humble Aussie staple - the steak sandwich - and offers it back to the public in a way that hasn’t been seen before. #redefinetheexperience

Our sunny and fresh branding for @thebakersson still puts a smile on our dial! Built on tradition but focused on the the now, this local bakery has a fresh take on what it is to be Australian. Pick up your lamingtons and bánh mì any day of the week, at Hoppers Crossing Shopping Centre. #redefinetheexperience

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Repost from @brandworksau - We're beyond thrilled to have our creative director @mike_brandworks on the panel for the Restaurant and Bar Design Product Awards this year! Follow the journey via @restaurantandbardesign #RBDProductAwards Throwback to @torchystacos and @chioco_design in Austin, Texas, who snagged the award in the Best Outdoors category in 2016. #redefinetheexperience #miketan Amazing image by @patrickywong

We're beyond thrilled to have our creative director @mike_brandworks on the panel for the Restaurant and Bar Design Product Awards this year! Follow the journey via @restaurantandbardesign #RBDProductAwards Throwback to @torchystacos and @chioco_design in Austin, Texas, who snagged the award in the Best Outdoors category in 2016. #redefinetheexperience #miketan Amazing image by @patrickywong

COLOUR + TEXTURE // You can find it everywhere, even in mushroom gills. Image by Dan Molter, Indigo Lactarius. #designprinciples #redefinetheexperience

Gorgeous installation by @runeguneriussen mimicking nature and wildlife with lamps. Warm and cool tones working superbly together. Have a look at his website for more inspiration - www.runeguneriussen.no #redefinetheexperience

M O O D // Another look at #RicardoBofill and the home he created out of an old cement factory. The use of light to create contrast, warmth and atmosphere is sublime. 
#redefinetheexperience #brandworks

We couldn't be happier for @wholazysu on the launch of their restaurant. It was amazing to guide their team through the creative process and #redefinetheexperience for their customers. #brandworks

M A T E R I A L S // Gigantic knitted textile pavilion by artist, Jenny Sabin, using 3D elements, solar active and drake yarns, twill tape and aluminium tubing. Cooper Hewitt Museum, NY. 📷 by @brooklynarchitect #redefinetheexperience

The Melbourne International Comedy Festival is on until 23 April! We're loving Completely Improvised Potter and @thesparrowmen You can check out the full program here >>> https://goo.gl/wd342U
#redefinetheexperience

R E P E T I T I O N // 'Eclipse' by @fahr021.3 Modern spherical installation made from purple ventilation ducts, amongst urban surroundings in the city of Largo do Amor de Perdição, Porto, Portugal. 📷 by @fernandogguerra #redefinetheexperience

PURPLE RAIN // One of our all-time favourite experiences at WhiteNight Melbourne. The artist responsible for the interactive piece, Pierre Ardouvin, works across various mediums - sculpture, photography, drawing and installation. His famous Purple Rain installation is a combination of sounds, visuals and water. It was a huge success in 2011 at Paris Nuit Blanche and then again, in Melbourne in 2014.
#redefinetheexperience #PierreArdouvin

It's difficult to do purple well, so you can imagine our delight when we came across this stunning example of a sitting room at the @plaza_athenee during @parisdesignweek 2016. 
#redefinetheexperience #brandworks

Only three more days of Melbourne's favourite festival, The @melbfoodandwine Festival. Celebrating 25 years of food design and culinary experience. View the full program at www.melbournefoodandwine.com.au. #redefinetheexperience #brandworks

This beautiful image captured by @frauherzblut

@tomdixonstudio are redefining elegance with geodesic brass pendants, suspended amongst bare-branched trees in London. #redefinetheexperience #brandworks

Architect, Ricardo Bofill, turned and old cement factory into his home and gave #elegance a whole new meaning. You can see more through the link below. #redefinetheexperience #brandworks
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https://goo.gl/P5WGBK

New York based animation artist, Hayden Zezula, is the creative mind behind this emotional and monochromatic piece, Feast. His feed @zolloc is so hypnotising, it's a must-see. 
#redefinetheexperience #brandworks

American artist, Hayden Zezula, creates detailed and thought-provoking animations that have us praising the technology gods. Featured is his piece, Away; one of the many captivating gems on his feed @zolloc  #redefinetheexperience #brandworks

Connected sound groundbreakers @sonos rewrite the retail rulebook with their state-of-the-art New York flagship, opening next week. The store aims to challenge retail conventions by encouraging customers to put their feet up, with seven rooms that have been created to experience the products in a living environment, including a kitchen, living room and study - giving customers a sense of how its speakers will look and sound in their own homes.  #redefinetheexperience

Melbourne designer and photographer @oakandink pays a stunning homage to the @pantone palette with his feed. It's definitely worth a look! #redefinetheexperience #brandworks

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