#redefinetheexperience

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This spunky couple, who happen to be the founders of Brandworks, are heading to the Philippines soon to be the gurus they are and speak at the Interior Design Festival in Manila! They're modest and all, but the rest of us are super proud and feeling boasty! Go team! 😜 😍 ⚡️ #redefinetheexperience #brandworksau

Architect, Ricardo Bofill, turned and old cement factory into his home and gave #elegance a whole new meaning. You can see more through the link below. #redefinetheexperience #brandworks
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https://goo.gl/P5WGBK

Soft serve mega brand Milkcow has picked Melbourne for its Australian debut. It began in South Korea and has over 30 stores and counting. In 2014, Milkcow started its global expansion program and now has stores and franchises across Asia and America, making it one of the fastest growing brands in the world. Check out their newest shop at 287 Swanston Street, Melbourne. #redefinetheexperience #milkcow #brandworksau

P A T T E R N // Following a holiday to Hawaii the team behind @noshaustralia came to BrandWorks to create a new brand and fit-out for a concept inspired by poke, a popular raw fish salad served in Hawaii. We came up with this custom pattern design with rich magentas and orange colours being reminiscent of fresh foods like berries, beetroot or ginger; foods that are packed with flavour and nutrients. #redefinetheexperience

SUPERCHARGER // The brand and interior were very much inspired by the founder's vision of the future, which was communicated in both collateral and interiors as crisp, bright and colourful. #redefinetheexperience @superchargervegan

TAK HING // Tak Hing Food Co. manufactures and sells steamed Chinese style bao’s which they sell wholesale. When they were looking to enter the supermarket market, Tak Hing Food Co. came to BrandWorks to get a refresh of their existing branding and design packaging for their 4 and 6 pack of bao’s. We took a fresh approach, focussing on clarity of the logo, whilst retaining the elements, such as the chef icon. Bright colours, that avoid typical Chinese cliches, give the brand a contemporary and fresh appeal that would pop off a supermarket shelf. #Redefinetheexperience

@eskeinterior know a thing or two about lamps and teal and timber and life. #redefinetheexperience

TEXTURE // @instyle_au nailing it with all the colours of a velvet-blue rainbow.  #redefinetheexperience #brandworks

@leosoysterbar, San Francisco. Designed by @kenfulk. We kinda want to live here. Yeah. That's all.  #redefinetheexperience

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TAK HING // Tak Hing Food Co. manufactures and sells steamed Chinese style bao’s which they sell wholesale. When they were looking to enter the supermarket market, Tak Hing Food Co. came to BrandWorks to get a refresh of their existing branding and design packaging for their 4 and 6 pack of bao’s. We took a fresh approach, focussing on clarity of the logo, whilst retaining the elements, such as the chef icon. Bright colours, that avoid typical Chinese cliches, give the brand a contemporary and fresh appeal that would pop off a supermarket shelf. #Redefinetheexperience

WHAT'S IN A NAME? // BrandWorks was engaged by Ben Hirons for this corporate branding project to rename and rebrand his marketing and business growth agency. The client’s brief was clear in that he wanted to stray away from the typical, clichéd sales and marketing stock imagery look for his brand. The concept of Due North embodies the idea behind getting your business on the right path, guided by your compass, to head straight and northward to reach growth, success, and profitability. #redefinetheexperience

IN THE KNOW // Head to our website for our online editions of Minded, or catch up on industry trends through our blog. Link in our bio. #brandworksau #redefinetheexperience

EDITORIAL // A carefully curated zine for the curious aesthete, Minded focuses on cultural and design trends with a keen eye for food, lifestyle, and the arts. We’ve hand picked the best spots to eat, the most beautifully curated spaces and all the newest lifestyle tools, and assembled them in a limited run, seasonal, print & online publication. #redefinetheexperience

BRANDING // Custom fruit and vegetable illustrations, simple typography and cheerful pastels for the newly built café, Providence, by Australian Unity. 🍏🍊🍈 #redefinetheexperience

THE PHO STORE, SHANGHAI // Shanghai is no match for the hipsta pin. Embrace it. #redefinetheexperience #brandworks

Hospitality success only comes with detailed preparation in concept, branding and design. @thephostore #redefinetheexperience #brandworks

M I N I M A L I S M // Sydney-based photographer @_ante_ focuses on minimalism to demonstrate the vastness of the Australian coast. Consistency makes for a strong brand. #redefinetheexperience #brandworks

PRODUCT + BRAND // Photographer, Steven Meyers, creates ethereal images using radiography, to reveal various layers of details and textures, for @barealchemy. The brand produces serums that contain natural bespoke botanicals. Branding en pointe. #redefinetheexperience

TEXTURE // @instyle_au nailing it with all the colours of a velvet-blue rainbow.  #redefinetheexperience #brandworks

R E F L E C T // Looking back at work by the talented and late @renhangrenhang @renhangstudio. This image is one of our favourites. #renhang #redefinetheexperience

@eskeinterior know a thing or two about lamps and teal and timber and life. #redefinetheexperience

C O L O U R // Australian photographer @_ante_ builds his feed that marries soft and subdued colours with minimalism so effortlessly. His focus on travel and the Australian coast are really something to see. A clear vision is the basis of excellent branding. 📷👌 #redefinetheexperience #brandworks

Another stunning piece by @benjaminshinestudio 'Contemplation' was created with a single length of tulle on canvas. What does it make you feel? 
#redefinetheexperience

Loving all things colour, in particular, graphic designer @stailuan project involving @pantone palettes! He incorporates Pantone Guides into his work; it's quite a visual feast to behold. 💙 #redefinetheexperience

A little piece of Italy in California. The Roman Pool in Hearst Castle was built from 1927-1934, decorated from floor to ceiling with a mixture of 1" square mosaic smalti tiles. #redefinetheexperience

Working with @wholazysu on everything from strategy to branding and interiors was a delight and we're so excited that they're now open for business! #redefinetheexperience #brandworks

REDEFINE THE EXPERIENCE // The Futuroscope Multimedia Theme Park, in Poitiers, France. It's like fancy, beautifully-crafted crystals are bursting through the earth. What are your first thoughts when you see it?

A M B I E N C E // Our main man @mike_brandworks is in Bangkok at the moment and stumbled across this little gem! @bitterman_bkk redefines the experience of ambience with navy tiles against a lush green backdrop through those amazing windows. 👌🏼 #redefinetheexperience #brandworks #design

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