GRAPHIC DESIGN // Cocofix’s premise was simple, all natural coconuts delivered right to your door. Your fresh coconut water fix, wherever and whenever you need it. The brief was to design a brand that communicated the natural goodness of the coconut, but was also approachable, fun and not preachy. Inspired by the concept of ‘good vibes’, on the beach, or at a musical festival, when the sun is shining in summer, the resulting brand is bold, summery and bright. Along with the palm fronds in the secondary system, ‘OOX’, taken directly from the logo, also created a signature for the brand that is playful and bold.