Ray ❤️ NY More Than Ever.
Photo: Ray holds up the Daily News cover featuring Milton Glaser’s “I ♥ NY More Than Ever” design, a twist on his iconic logo revealed in the aftermath of September 11, 2001. Glaser updated his design by adding a smudge to the lower corner of the heart and the words ‘more than ever’. From an interview with Glaser at @designboom:
DB: ‘I love NY more than ever’, why a a variation of the icon?
MG: The only subtlety is the wound, which is located on the lower ‘west side’ of the heart. The shaded portion represented the very area in lower manhattan where the once proud world trade center twin towers stood until a pair of hijacked passenger jets slammed into them. Showing a wounded heart is important. To attain healing, the first thing one must do is to acknowledge that there’s pain. Unfortunately the department of commerce seemed tepid to adopt this creation. That’s why I sent the new logo to the ‘New York Daily News’, which lost no time reproducing it and using it to wrap the newspaper. Close to a million copies of the logo circulated around the city, turning up on windows, lampposts and subway walls.
#rayscandystore #september11 #miltonglaser #nydn #nyc #wtc #neverforget