One of the most pivotal points in setting up a brand is deciding what services you offer and what to charge. Newer entrepreneurs often feel pressured to give away tons of their intellectual and creative property for low or no cost.
It is challenging and imperative to grow in confidence and to feel secure in stating what the return on investment (ROI) on your time, value, and money is. It takes time to create those markers, but you have to stay committed to your goals. Remember the "why" of your work -- why do you do what you do --> this is your value proposition.
You must never confuse the value you offer with your worth. #metoo
It is your responsibility and opportunity to communicate the value that your brand brings via a website, social media post, face to face interactions while networking or presenting to potential clients.