Every story needs a hero, and a villain.
If we are telling a story, doing a product pitch, sharing and idea, we need to have both a villain and a hero. The villain (the problem), the hero (the solution). Without either, our stories will be weak, uninspiring.
Every great story has a villain and a hero: every story we have heard from childhood, every great business presentation we have heard, every inspiring speech we have seen. There are heroes and villains.
When we craft our story, our pitch, our message we need to know precisely who (what) the villain is and who (what) the hero is. If we get this right we can build amazing speeches and stories and presentations that will move people to action.
Without a villain and hero our presentation, speech, pitch will be flat.
Who is your hero? who is your villain?