A couple of lessons from Mr. Seth Godin.
I decided 15 years ago that what I wanted to measure and what I wanted to increase was only one thing, which is trust. And if I could be more trusted, I decided everything else would take care of itself.
Even if your goal is to make a lot of money, the best way to make a lot of money is to be more trusted. Now that’s not why I’m trying to be more trusted. But it turns out it works.
And if you think about it, whether you a banker, a lawyer or a dog-walker, the most-trusted person is able to charge a premium. The most-trusted person will grow faster, the most-trusted person will find more people willing to go with them on a journey.
This return on trust is overlooked by people who are playing a different game.
If you’re a card hustler, then you only want to be trusted for an hour until you leave town. My point about the internet is that you can’t leave town.” - Seth Godin
"How do I make a big splash?” “How do I get the word out?” “How do I get to the size that you are?" “Please write a post or tell me how to get my Kickstarter to be super successful, or whatever.
My answer is from my own experience, the way I did it, which is to tell ten people. If those ten people tell no one else, then there’s something wrong with what you built. But if they tell other people, then the word begins to spread. And if you show up, day after day with something important, and notable, and remarkable, and generous, people will talk about it. They will miss you if you are gone. And that is the slow and steady only route to actually making an impact, that I know of.” - Seth Godin
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