Our coming soon page has been hanging out at claude.nyc since 2016. Each little brushstroke since then is representative of the ongoing work we’ve been doing behind the scenes, very much actively pursuing our launch, under a new, trademarked name, with our own formulas that are currently in the tail end of necessary PET and compatibility testing. Everyday we apply ourselves to the study of not only our craft, ingredients, formulation, general health and well-being, but to the industry and regulatory. We are on the umpteenth interpretation of copy, as we ( I ) keep making ‘drug’ claims such as ‘prevent transepidermal water loss’ ( OTC drug claim - no ) ‘support barrier lipids’ ( OTC drug claim - no ) and my favorite, ‘soothe aches and pains’ ( must be analgesic- no ). So, we are also working on a way to say what we want to say without getting into trouble 😉 @daisyboo17 asked me recently when I am planning on launching my skincare line. Well, time is a relative and subjective thing. Ive been creating skincare products in my kitchen for over 15 years. It feels like yesterday I poured my first balm, because the fun stuff goes by too quickly, & it feels like we’ve been managing logistics for a lifetime and are so ready to roll on out of the kitchen baby. To an extent we have, working closely now with a boutique lab who we adore and trust to help us scale our baby batches for production at their facility, as we don’t have room to do it all in our NYC apartment.
We are renovating inside the Claude site, built from scratch, redoing packaging, and most importantly, our formula babies are getting ready to step out into the world ( starting with USA ). Because we never stop, soon is always on the horizon. We move like water while the good ship Claudiana Beautanica charts the course to get us to land. Its been choppy, to say the least, but we hold fast, and will always. If you know that the true reward comes from hard work, commitment and tenacity, then you know us already. We’ve got a few remedies to soothe the aches and pains. And support barrier lipids. Theres antioxidant support too. See you 🔜 ⏳XX #claudianabeautanica #metamorphosis #persist #lovewhatyoudo ✨