Jolena reached out to me after she’d been trying to write, and then rewrite (and then rewrite some more) the copy for her website.
When you’re close to your brand, especially if it’s your baby that you’ve built from the ground up, it can be hard to step back and summarise what it’s all about. (Even harder to trust someone else to do it for you!)
•What do you stand for?
•How are you unique?
•How do you impact the lives of your clients and customers in a bigger sense?
• Why will buying from you feel better than buying from your competitors? • How will you share your brand story in a creative, engaging way?
I LOVE working through this part of the project with my clients, especially when my clients start to see some magical “Ah-ha!” sparks appear. (And that before I even start the writing the piece itself.) Do you find it tricky to write about your own brand? Where do you get stuck? Tell me below!
PS. Promise me you’ll check out Jolena and Cheryl’s @pereeia stunning bridal gowns. These women are amazing at what they do!