The idea of the folding paper fan was brought from the Far East and became a fashionable accessory in the early 1600s. Paper would continue to be used in fashion through the 1960’s. In the late 18th century a glazed cardboard was made to look like fancy straw was used to make hats and bonnets. The second image is a plaited newspaper purse from the 1860s.
It was common to use paper for fancy dress balls beginning in the 1890s. Using paper in garments increased in the 1920s, with the introduction of paper collars and cuffs for men who were travelling and didn’t want to deal with laundry. But in 1966 Scott paper offered two different styles of paper dresses as a promotional gimmick. Scott unwittingly set off a fad that would rage for the next few years. Quick to follow up on Scott’s success, Mars of Asheville worked with Kimberly Stevens to develop a paper fabric that was reinforced with rayon for durability and had it printed in colorful stripes, polka-dots and other patterns, and made up ‘A’ line dresses that were sold inexpensively through department stores and shops. Mars of Asheville offered a plain white dress in the fall of 1966 that came with a water colour paint set. To promote this product Mars hired Andy Warhol to design one at an event. He stencilled ‘fragile’ onto the dress while a model wore it and signed the dress ‘Dali’.
By the spring of 1967 paper dresses were a full flung fad. Even Hallmark picked up on the trend and produced paper dresses with matching paper plates, gift wrap,
napkins, placemats and other party paraphernalia for a complete party theme! Probably the most famous paper dress ever is one seen here, used as a promotion by Campbell’s Soup and called the ‘Souper’ dress in 1967. It could be purchased with some proofs of purchase of Campell’s soup and money for postage. The paper dress became a billboard for advertisers. Hollywood faces to be seen in upcoming film releases in 1968, and even upcoming elections. #vintagefashionlover #vintagegirl #vintagelove #vintagefinds #vintagefacts #vintagedesign #vintagelife #vintagewear #vintageclothes #vintagefashion #vintageaccessories #vintage
#paperdress #souperdress #andywarhol