THE WINDSOR ESTHETICS 👁
@fabricaresearchcentre by @lucianobenettonofficial 🖤
Since its inception, #Fabrica has proved it’s the type of place that can take ordinary ideas and turn them into something #unique and #valuable. Summed up as a “#communication research centre,” the phrase only taps at the surface of what the institution actually does.
Fabrica was the vision of #LucianoBenetton in 1994, the #Italian billionaire businessman who is one of the co-founders of his eponymous fashion brand. The first directors were #photographer #OlivieroToscani and director #GodfreyReggio, the idea behind Fabrica has remained the same since opening: to create ideas that are “a vehicle of #socialchange.” A place where #design isn’t just #aesthetically pleasing but functional, and can be a #solution for real world problems.
Offering the #opportunity to #explore #design, #visualcommunication, #photography, #journalism, #productdesign and much more, the type of projects students can expect to work on are diverse. The centre offers people under 25 from around the world a one-year scholarship, accommodation and a round-trip ticket to #Italy to “enable a highly diverse group of researchers.” Year on year it produces an elite class of graduates arming each #Fabricanti (what Fabrica calls its alumni) with a Communication and #AppliedArts Foundation and a whole load of #experience and #creative and business opportunities to boot.
Housed in a renovated 17th Century villa in the Italian countryside in #Treviso, the Fabrica building epitomises the centre’s approach to problem solving. In the 90s, the dilapidated villa was transformed by Japanese architect #TadaoAndo to create a space for creativity and curiosity. By using traditional techniques and materials from the original structure it’s now a seamless blend of the old with the new and an embodiment of the Fabrica #ethos.