Antoin Sevruguin, Jewish women, ca 1880. Antoin Sevruguin (Persian: آنتوان سورگین; 1830-1933) was a photographer in Iran during the reign of the Qajar dynasty (1785–1925). After his father died in a horse riding accident Antoin gave up the art form of painting, and took up photography to support his family. His brothers Kolia and Emanuel helped him set up a studio in Tehran on Ala al-dawla Street (today Ferdowsi St.). Some of Sevruguin's portraiture fed preexisting stereotypes of Easterners but nevertheless had a commercial value and today prove to be historical records of regional dress. Photographic studios in the nineteenth century advertised a type of picture known in French as "types". These were portraits of typical ethnic groups and their occupation. They informed the European viewer, unfamiliar with Persian culture, about the looks of regional dress, handcraft, religion and professions. Photographing regional costumes was an accepted method of ethnological research in the nineteenth century. Many European ethnological museums bought Sevruguin’s portraiture to complement their scientific collection. Museums collected pictures of merchants in the bazaar, members of a zurkhana (a wrestling school), dervishes, gatherings of crowds to see the taziyeh theatre, people engaged in shiite rituals and more. Sevruguin’s portraits were also spread as postcards with the text: 'Types persans'. Sevruguin was a photographer who had no boundaries in portraying people of all sorts of social classes and ethnic backgrounds. He portrayed members of the Persian royal family as well as beggars, fellow countrymen of Iran or Westerners, farmers working fields, womenweavers at work, army officers, religious officials, Zoroastrians, Armenians, Lurs, Georgians, Kurds, Shasavan, Assyrians, and Gilak.