I AM TYPE by Frederic W. Goudy
AM TYPE! Of my earliest ancestry neither history nor relics remain. The wedge shaped symbols impressed on plastic clay in the dim past by Babylonian builders foreshadowed me. From them through the heiroglyphs of the ancient Egyptians, the lapidary inscriptions of the early Romans, down to the beautiful letters by the scribes of the Italian Renaissance, I was in the making. John Gutenberg was the first to cast me in metal. From his chance thought straying through an idle reverie -a dream most golden- the profound art of printing with movable types was born.
Cold, rigid, implacable I may be, yet the first impress of my face brought the Divine Word to countless thousands. I bring into the light of day the precious stores of knowledge and wisdom long hidden in the grave of ignorance. I coin for you the enchanting tale, the philosopher’s moralizing and poet’s visions. I enable you to exchange the irksome hours that come, at times, to every one, for sweet and happy hours with books -golden urns filled with all the manna of the past. In books I present a portion of the eternal mind caught in its progress through the world, stamped in an instant and preserved for eternity. Through me, Socrates and Plato, Chaucer and the bards become your faithful friends who surround and minister to you. I am the leaden army
that conquers the world: I AM TYPE!
#typography #design #oldschoolcool