Ohio Technical College Welcomes New Technical Training Director to Eastern Campus
Bob DiFranco is a sales and marketing professional who worked more than 20 years for PepsiCo as a Regional Sales Leader and Strategic Account Manager. Most recently, Bob worked as a Market Segment Leader for Wiseco’s Snowmobile, VTwin and Marine product lines and as Sales Manager for Performance Motorsports International’s U.S. Powersports business. He also managed PMI’s OEM Powersports business relationships.
Bob earned a Bachelor of Science degree focused on Advertising, Marketing, Sales and Finance from Ohio University. He has attended Mid-Ohio’s Sports Car driving classes, has experience operating commercial vehicles and holds a Class A CDL and Motorcycle Operators License. Bob places the highest priority on creating exciting and positive work environments that promote development of people as well as growing strong customer partnerships. He enjoys the customer side of business and developing long-term relationships. He worked with a team of employees and aftermarket companies to build a bike featured in a two-issue technical article in Iron Works magazine.