More4, a digital offshoot of Channel4 UK, are having a season of #StanleyKubrick films. They've commissioned a promo (2008) recreating several key scenes from #TheShining (1980) which are walked through by "you". Apparently, even Shelley Duvall makes an appearance. Adaptation of (1977) Stephen King. The #Room237 (2012) has nine segments, each segment focusing on different elements within the film which "may reveal hidden clues and hint at a bigger thematic #oeuvre. The title refers to a room in the haunted hotel featured in The Shining, which a character is warned to never enter. For instance, cans of Calumet Baking Powder are noticeable in the background of two important scenes. Because a #calumet is a ceremonial pipe, and the cans featured the image of a Native American, one analyst believed that American imperialism was the subtext of the film. One theorist believed that Kubrick had directed a hoaxed footage disseminated by NASA to publicize the Apollo 11 fake moon landing. He points to the knitted Apollo 11 sweater that Danny wears and claims that "237" refers to the mean distance of the earth to the moon. He also refers to the fact that a carpet pattern resembles the Apollo launching pad as evidence that the film is an elaborate apology of sorts for Kubrick's involvement. In particular, the analyst feels that the tirade Jack delivers to Wendy about how she does not understand the duty of work and honoring a contract with an employer portrays Kubrick's own sense of isolation from keeping so big a secret. Another analyst connects the Overlook's hedge maze-labyrinth with the mythic story of the #Minotaur, believing that a skier in a poster is actually a minotaur. She bolsters her theory by pointing out that there is no maze in the original book and that an earlier Kubrick film, Killer's Kiss, was made for Minotaur Productions.