The streetwear brand Supreme is so insanely popular it’s hard to put it into words… until now. Listen. To. This. One of this week's prints of the New York Post immediately sold out and is now being sold to collectors on eBay, because it was wrapped with a Supreme ad. The brand is built around the exclusivity of limited edition product drops and collabs, so fans are used to quickly scooping up whatever rare Supreme product they can get their hands on. Print ads included apparently. PEOPLE ARE BUYING PRINT ADS.