This is our why. #dontwalkby
I was speaking with someone the other day about our business and she said, "Oh that's nice, you incorporated the giving back part into your model." No.
Giving back is the model. We incorporated everything else into it.
#beyondbrooklyn #nyheartsu
#oneforone #fashionforgood
📸 @impressenshi

Super exciting news!! {Read fully for details on Lace & Scone's new name!} Growth and a bigger vision is always top of mind for our founder @daniellevoisin , and this week she was inspired to make a small name change so we can make a bigger impact in our world.
We've decided to use the name "Beyond" as the overall retail brand for all of our products, and keep Lace & Scone for our own-branded items (tea & handbags). -
Beyond speaks to our #oneforone shop policy and giving back piece, which is central to our mission as a startup. It also points to why we promote and sell other amazing brands (because they fit with our #fashionforgood philosophy).
Our service, team, product mix, and super encouraging IG feed are all going to stay the same. Just the name on the account (and website) have changed.
Coolio? Tell us what you think in the comments!
#strengthtostrength #ethicalfashionbrand #shoplocalnyc #shopsmallnyc #madeinnyc #nycstartup

At Beyond, we have an awesome lineup of online-only products (like this stretch lace lingerie) that are handmade in the US by small businesses.
As our name suggests, we go beyond just selling our beautiful products...we donate a homeless care package with every purchase.
And we're committed to open hiring policies (read: no discrimination) and employing the unemployable as we grow. Check out our online shop and follow along as we grow! #nycstartup #nyheartsu #ethicalfashion #brandsthatgiveback #brooklynsfinest

This is not a clutch, it's one of our #nyheartsu homeless care packages. It is filled with essential personal items likes socks, a toothbrush, toothpaste, soap, etc.

We give one away to someone in need with EVERY purchase from our shop. You can help us give away 5,000 this year by buying something for yourself or as a gift for someone else. #oneforone

And in case you were wondering how our #nyheartsu homeless care packages are received... #curiosity followed by #happysurprise with a little #gratitude on the side
Photo: @impressenshi

This is not a clutch, but everyone who gets one holds it tight. And you can't buy it, you can only give it. #riddlemethis - what is it?

Need a hint? These beauties are all wearing our lovely products that make our #nyheartsu project possible.

In the next photo in our feed, we'll share another beautiful pic of someone on the receiving end of all this love. #staytuned #lovedoes
For more details now, click the "Our Homeless Initiative" link in our bio.
Dresses and Jewelry: Us! @laceandscone
Art: @artbymegan
Hair and makeup: @hairbyjennamarie
Photo: @katealisonphoto
#waymorethanaclutch #beautyforashes

Wear the red ones today, darling. ❤️❤️
The softest stretch lace lingerie ever. Online now, link in profile.
#mondayfunday #riseandshine #wehavelingerieforthat

Which one do I choose!?
And all the earrings for sensitive ears. Online now.
Photo: @katealisonphoto

Goals. In 2017, we want to give away 5,000 homeless care kits. That's a stretch, but hey, we've been going to yoga so we feel pretty zen about it.
You can learn more about what we put in our kits and how we give them away via the link in our bio.
Hint: it's a one for one kind of thing. You buy tea (or anything on our site, really), and we give away a kit.
Or just talk to us about how this is your idea of a great birthday activity with your friends. We're game. So were @redoakweddings and @imperishable.beauty #givers #goals #nyheartsu #dontwalkby #birthdayprojects

HOMELESS Just Looking 4 work COLD Please Hire me Will do any job. Really need to replace my glasses Thank You GOD BLESS #nyheartsu -
Do you ever stop to read the signs?
The nights have turned from bitter cold to sweltering hot in NYC and we're still giving away a homeless care kit with every purchase from our online shop. More details via link in bio. #alltheintroyouneed #fridayintroductions #dontwalkby #readthesigns
Photo by @impressenshi

Tonight, 61,931 people will sleep in NYC shelters. That's 61,931 too many.
#dontwalkby #nyheartsu #homelessnothelpless

Dear Instagram. My name is Danielle, and I'm the founder of @laceandscone That's me on the left, in what may be the most anonymous and grimy intro/profile pic ever, which is ok. But for the grace of God, I could be the person on the right. Who is, indeed, sleeping in a midtown subway station on the coldest Saturday morning of 2017. I didn't wake her up, but I did leave one of our little #nyheartsu homeless care package for her, hoping that it didn't get stolen.
I've never been in her position. I don't know why she's there. I don't know where she is today. I only know that with my interest in fashion and entrepreneurship, and having seen through my travels that hardship is the same in every language (and so is kindness), I've set out to try something I've never tried before; I'm trying to make something out of a little creativity, imagination, investment and hustle, so I can give to those who truly have nothing.
It's a study in contrasts, and I don't know if it will work. But I had to try. I had to try using social media for the business when I avoid it in my personal life. I had to try working with artists and designers when I'm wired as a banker. I had to try selling online only, when I'm really better in person. I had to try selling beautiful, intimate, gift-able luxuries so we could give away kits to people in ugly, publicly shameful situations.
If you'd like to read more about our homeless care kits, you can find it under the #NYHeartsU section of our website (link in bio). If you'd like a normal introduction to me, you can also find that on our website, or drop me an email at danielle @ laceandscone.com and let me know where your favorite spot is for coffee in NYC.
I love quotes, so I'll leave you with this one:
"Nobody can do everything, but everyone can do something."
I truly believe that we give not because it is everything, but because it is something.
What can you give this weekend?
#nyheartsu #homelesscarepackages #oneforone #fridayintroduction #thisisme #juxtaposer
Photo: @impressenshi

Layer up, buttercup.
Our necklace range includes chokers and drop chains, yellow and rose gold, pearls, howlite, and moonstones. #ohmy click the link in bio for more.
#neckparty #treatyoself
📸 @katealisonphoto

"Serendipity happens when a well-trained mind looking for one thing encounters something else: the unexpected." ~ @margotleeshetterly in her book, Hidden Figures.
This is Marina, and she's a super accomplished fashion lawyer. Turns out, she's also a super gorgeous fashion model! Go check her out @thewarnerfirm and her dress @laceandscone
Photo: @chichi_220
Makeup: @hairbyjennamarie
#quotesofinstagram #blackgirlmagic #wiwt #fashionlaw #allbodiesallminds #serendipity #hiddenfigures #expecttheunexpected

Celebrate; to drop everything and make a big deal out of something or someone, just because you can. 🎉
We love to celebrate the little things...do you?
#celebrateeverything #wehavelingerieforthat #weliketoparty #happyhumpday🐫#wordoftheday

Help her steal the show.
Share free shipping code L&SFIRSTORDER with your bestie so she can get her first Lace & Scone dress. #stealthelook #stealtheshow *Bonus: tag her below and you'll both receive a free gift with any order! #tellafriend #dressedtoimpress #littlewhitedress #lovedoes
Models: @debracartwright @hairbyjennamarie and Farah
Dresses and jewelry: @laceandscone
Art: @artbymegan
Photo: @katealisonphoto
Hair and Makeup: @hairbyjennamarie

Wonder; to desire (or be curious) to know something. May we never lose it.
What are you most curious about?
#wordoftheday #wonder

Giving generously since 2016 ❤❤
#justthebegining #nyheartsu #laceandscone
📸: @impressenshi

Grateful; a mindset that changes everything.
Our founder wrote about her daily gratitude practice over on @gritandvirtue yesterday - check it out, link temporarily in bio.
What are you grateful for today?
#gritandvirtue #gratitudejournal #gratitudechangeseverything

"I wonder if I'll ever get used to seeing myself on the internet in my underwear?" ~ Kate, impromptu @laceandscone lingerie model. We hope so, darling. #duvetday
#gorgeous #wehavelingerieforthat #unbothered #bodypositivity #weekendvibes
Lingerie and jewelry: @laceandscone
Photo: @chichi_220
Model: @katealisonphoto
Art: @artbymegan
Hair: @hairbyjennamarie

"There is nothing more beautiful than a fearless woman." ~ @lisabevere
Fearless; having fear and yet choosing to live life to the fullest in spite of it. In. spite.of. Not instead.
#wordoftheday #fearless #shetheroar #encouragementgallery

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