Dear Instagram. My name is Danielle, and I'm the founder of @laceandscone That's me on the left, in what may be the most anonymous and grimy intro/profile pic ever, which is ok. But for the grace of God, I could be the person on the right. Who is, indeed, sleeping in a midtown subway station on the coldest Saturday morning of 2017. I didn't wake her up, but I did leave one of our little #nyheartsu homeless care package for her, hoping that it didn't get stolen.
I've never been in her position. I don't know why she's there. I don't know where she is today. I only know that with my interest in fashion and entrepreneurship, and having seen through my travels that hardship is the same in every language (and so is kindness), I've set out to try something I've never tried before; I'm trying to make something out of a little creativity, imagination, investment and hustle, so I can give to those who truly have nothing.
It's a study in contrasts, and I don't know if it will work. But I had to try. I had to try using social media for the business when I avoid it in my personal life. I had to try working with artists and designers when I'm wired as a banker. I had to try selling online only, when I'm really better in person. I had to try selling beautiful, intimate, gift-able luxuries so we could give away kits to people in ugly, publicly shameful situations.
If you'd like to read more about our homeless care kits, you can find it under the #NYHeartsU section of our website (link in bio). If you'd like a normal introduction to me, you can also find that on our website, or drop me an email at danielle @ laceandscone.com and let me know where your favorite spot is for coffee in NYC.
I love quotes, so I'll leave you with this one:
"Nobody can do everything, but everyone can do something."
I truly believe that we give not because it is everything, but because it is something.
What can you give this weekend?
#nyheartsu #homelesscarepackages #oneforone #fridayintroduction #thisisme #juxtaposer