#nwchfw

MOST RECENT

Our next instagram takeover will be by @morwennafarrell_illustrations who graduated from @norwichuniarts 2 years ago and has since been establishing her own clothing line using her illustration skills. Watch out for more news of this IG takeover coming soon... #Repost @morwennafarrell_illustrations with @get_repost
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As if it’s been two years since graduating!! I’m forever thankful I went with my gut and made myself apply, I was bogged down for years in a miserable job just scraping by and only ever looking forward to holidays.... I’m forever grateful I’m now living my passion and realising it can be a career choice, and for all the amazing new and old pals I’ve kept and made along the way, especially my second family at @printtothepeople 🔫 I’m feeling the love today!! #toughasnailsandtwiceassharp #norwichuniversityofthearts #cornishgirlinnorfolk

Head to @studio20norwich Wensum St. tomorrow to join @morwennafarrell_illustrations for her launch party 🎉

AMY OLL ETT | TAKEOVER 🚨
. “Until next time”
I love this image, I took it at @fashionclash_festival backstage. It reminds me of the two worlds I come from, before class in the studio you would have to take your shoes off ready to move and here you had to take you shoes of in preparation for the show. It was a nice reminder of where I am going and where I come from. -
Thank you to @norwichfashionweek for having me takeover the last few days. As my first takeover I hope I introduced you all to my world and look forward to sharing with you all more in the future!! Today I got my keys to my first studio as the work is growing so fast and this week I finally graduate as a master of the arts. I think il enjoy these moments for a little while first before whatever is next. - @wamyollett #movementmotivateseverything -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “FashionClash”
For myself this collection was the first and last of future and past works. Never have I seen a reflection of myself so clear, than in this collection of pieces together. @wamyollett
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “FashionClash”
Look 5 from the Resort 18 collection ‘Movere’ 🌹
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This piece in particular was my last yet most surprising piece on the day! I really had to allow myself to accept what was happening in my choices, and let the space around it be comfortable enough for it to evolve. Each of my pieces nearly all have the same if not similar pattern and it’s just the body and how it is moved that allows such vast manipulation. Despite this, a story is always passed through with each work. Though most of it conceptually I keep personal as is a reflection of emotional and unnatural parts of myself this one is particular was about the acceptance of that. Allowing the unnatural behave naturally brought the most satisfying pieces. - @wamyollett -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “FashionClash”
If you don’t already know behind the scenes at a fashion show is manic, and I’ve had years of experience of costume changes for shows and getting myself in 10 looks for 10 dances in 10 minutes but this is nothing compared to the back stage of a fashion show!!
However the beauty of it is you learn so much in such a short amount of time about your garments. Each pieces is very challenging for different reasons and creating a routine for each dress is vital in a smooth run.
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What I loved more than anything is the imagery that comes out from back stage, more happens backstage then front and moments unfold that may be missed forever. However when a moment is captured, unseen movement happens evoking the collection most intimate narration. -
@wamyollett
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BTS image taken by @annex.house -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion #fashionclash #fashionmyreligion

AMY OLL ETT | TAKEOVER 🚨 “FashionClash”
Now I want to share with you all my recent experience and time making my debut at @fashionclash_festival! It has been a wild few weeks leading up to the festival including extremely large and unusual baggage to check in but we made it to The Netherlands 🇳🇱 -
As this was my first catwalk for the work I was extremely nervous to showcase Resort 18. However I was extremely fortunate to have one of my closest friends and trusted artists with me @annex.house. Together we managed to fly, train, taxi, and walk to entire collection across the Netherlands and into Maastricht for the festival! - @wamyollett
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion #fashionclash #fashionmyreligion #netherlands

AMY OLL ETT | TAKEOVER 🚨 “Preparation”
This is a quick takeover everyone so even though I am skipping a lot, I want to move now onto my debut at @fashionclash_festival. The preparation leading up to this has been exciting, stressful, exhilarating but above all a huge learning curve for myself. -
After each project I do I learn more about my work then I could have imagined. After the look book shoot I had only weeks to go to turn around a lot of changes! It was more important to me than ever to show a collection that was true to who I am and the expression I wanted to show. I have always gone first with my instinct with my work because it all corresponds to the way I’m feeling however being confident in that is another thing on its own. It has taken me years to understand the importance of remaining true to who you are as an artist and I’ve learnt most of that from teaching and the response from my students. Each one has given me the confidence to continue to express freely as an artist and trust the work I create. - @wamyollett
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

Thanks to
@wamyollett for posting this as part of her IG takeover. It’s so interesting and valuable to hear people’s observations of watching you work. I definitely had a bit of a light bulb moment about my practice and my approach to image making the first time I joined Amy on a project. I shared some of this on my @_photograd IG takeover last week if you missed it and want a look, go take a scroll through) #repost @norwichfashionweek with @get_repost
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AMY OLL ETT | TAKEOVER 🚨 “Expansion”
As much as in movement we want to extend our lines to reach the furthest points, with the work I wanted it to expand quickly and into all its territories. I had visions for the work that came from my expression and images in my mind that I didn’t know how to reach however I knew people that could help bring that to reality. -

Meeting @kerrycurl was an instinct, seeing her work I saw movement I wanted to create and after working with her previously with choreography I knew we were going to be a great match for one another. She is effortless in the way she works capturing moments of movement others can’t see. Even though she is not a dancer, she moves with her camera and her images perform in still motion. Asking her to shoot some looks for the Resort 18 collection was a no brainier and the outcome was raw magic! -

Within this shoot we worked with two talented movers and friends @trichio and @andreadvorak who as always bring life to the garments. -
Expanding the work into other bodies in different ways of movement is what helps solidify a language between my work and audience, even when everything is still and movement is continuously happening - @wamyollett -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “Expansion”
As much as in movement we want to extend our lines to reach the furthest points, with the work I wanted it to expand quickly and into all its territories. I had visions for the work that came from my expression and images in my mind that I didn’t know how to reach however I knew people that could help bring that to reality. -

Meeting @kerrycurl was an instinct, seeing her work I saw movement I wanted to create and after working with her previously with choreography I knew we were going to be a great match for one another. She is effortless in the way she works capturing moments of movement others can’t see. Even though she is not a dancer, she moves with her camera and her images perform in still motion. Asking her to shoot some looks for the Resort 18 collection was a no brainier and the outcome was raw magic! -

Within this shoot we worked with two talented movers and friends @trichio and @andreadvorak who as always bring life to the garments. -
Expanding the work into other bodies in different ways of movement is what helps solidify a language between my work and audience, even when everything is still and movement is continuously happening - @wamyollett -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “Results”
As my Masters Degree was ending I began to see real results and an understanding of what was happening within my work. I think for everyone who works within their own field has a light bulb moment. Mine happened during my MA with the piece I later called the ‘CORE BODYSUIT’. It was with this piece that I had significant understanding in how the disciplines where merging. Two things were becoming a third 💡 -
This image is from my choreographed piece which was constructed and directed fully by the ‘CORE BODYSUIT’ and its relationship with dancer @laurathompsonwilliams. Performed at @thegaragenorwich as an experimental research and development piece. I reconstructed the bodysuit to suit performance purposes but even now this piece still continues to grow and move differently with each body it is carried by. - @wamyollett -
Image taken by the incredible @kerrycurl
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT | TAKEOVER 🚨 “Development”
As I was finishing my last year of my Bachelors Degree I knew I needed to take a risk and pursue further into the visions I was having. Being from a different discipline, I knew would make it difficult to be accepted into a new field let alone of Masters level. However despite the amount of people disagreeing and undermining my ambitions I jumped and was accepted at @norwichuniarts to undertake my Masters Degree in Fashion. -
In comes the development with a friend and dancer of mine @laurathompsonwilliams. I knew I needed to spend hours in the studio going back to the core itself, which was the body and fabric. Here we spent a huge amount of time playing, improvising, discussing and growing a process that could work for me and dancer in design development. With each session came new discovery and even now the relationships I am coming to understand as a choreographer and now designer are extremely complex yet exciting. -
This image was taken in one of our studio session, displaying how conceptual relationship and imagery began to unfold as improvisational movement acted as a catalyst the the fabric identity✨
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #research #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #studio #development #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT - TAKEOVER 🚨 “Discovery”
So I want to start telling you guys about my journey into design and the design I create. Often I like to say ‘I design movement and I choreograph clothes’ as this is truly the process and relationship I have with my work. -
Even though I grew up in Norwich I quickly moved after school to pursue my career in dance, firstly moving to London to begin my Bachelors Degree and soon moved to California to train further as both a dancer and choreographer 🇺🇸 -
It was here where this image came from, ‘Ataxia’ the piece I choreographed for California State University of Fullerton’s annual spring concert @csufofficial. A challenging piece that tackled mental illness and the imprisonment of the mind, for myself reflecting the aggressive anxiety I have as a artist. It was from this piece that I began to understand the relationship I was having between the importance of design with movement and the imagery I wanted to portray from the body! I wanted more from the body, something beyond the physical form. - @wamyollett
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #choreographer #california #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #norwichfashiontakeover #wearenorwichfashion

AMY OLL ETT - TAKEOVER🚨 “Introduction”
Good morning everyone!!
My name is Amy Ollett and I am a Conceptual Fashion Designer, choreographer and dance artist/researcher. I am over the moon to be taking over @norwichfashionweek for the next few days to give you an insight inside my work and my recent debut at @fashionclash_festival. Be sure to keep an eye out for my posts and stories reflecting on my practice and how I got to where I am today 👀
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The picture above is taken by @franks24hr who documented my workshop last year at @thegaragenorwich around my own methodology and research around movement for design ‘Choreology Design’ I developed this work during my Masters Degree at @norwichuniarts of which grew into its own process not only for myself but for exposing the lines between body and garment. A huge moment for myself in solidifying the practice I was undertaking and how I was finally developing innovative research between both fields of dance and fashion. - @wamyollett -
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#igtakeover #norwichfashion #norwichfashionweek #norwichdesigner #nwchfw #takeover #emergingdesigner #upandcoming #alwayssupporttalent #amyollett #dance #fashion #fashiondesigner #research #nua #norwich #NWCHFW #fashiongraduate #universitygraduate #instagramtakeover #norwichfashiontakeover #wearenorwichfashion

#Repost from @wamyollett. Amy is taking over the NFW instagram next week. Be sure to follow long from Monday.

#tbt #NFW16 @veronikamarshall The Designers Show sponsored by The Hippodrome Gt Yarmouth
Hair/mua team @beautyschoolnorwich
Photo @andisapey #nwchfw

#tbt NFW14. @mysticmagicmask at The Vintage Show sponsored by @wexphotovideo
Photo @joe_black_photography
Hair/MUA team @beautyschoolnorwich #nwchfw

NFW17 Design & Enterprise Day saw Head of Design at @startrite_shoes ,Claire Russell give a talk about her journey into the fashion industry. You can read an interview with Claire on the NFW website. - http://norwichfashion.co.uk/design-enterprise-day-industry-talk-claire-russell/
#nwchfw

The super fast scissors of @esquirenorwich backstage at NFW17.
Photo Colin Allport #nwchfw

The NFW17 Design & Enterprise Day saw #Norwich entrepreneur @alijaynelowe MBE give a talk - ‘Aspiration versus Reality in the Fashion Industry’ during which Alison discussed a changing fashion industry/what start up brands need to do to survive. You can read an interview with Alison on the NFW website. -
http://norwichfashion.co.uk/design-enterprise-day-industry-talk-alison-lowe-felicities/ #nwchfw

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