Sebum is NOT a bad word! Sebum is oil that your skin produces and, while its appearance might annoy you, its actual job is to lubricate and waterproof your skin. Sebum also includes fatty acids that have antimicrobial properties. That means: while you want to remove excess sebum, you NEVER EVER want to excessively strip your skin of it! It's all about balance, and our wash off charcoal and deep cleansing masks are formulated to give you just that! They cleanse and remove excess sebum GENTLY and without chemical emulsifiers & bad alcohols to protect your skin barrier function and to not dry out your skin. Instead, they are doing double duty by cleansing and soothing + nourishing your skin at the same time. Go get yours @targetstyle or @wholefoods!