Lea is #notyoursub. "When I told friends in 2013 that I wanted to start my own company, I was confronted with disbelief. When I told them it would be an online sex shop, they were shocked. To build a company is the riskiest endeavor one can undertake. You start on your own, without money and only armed with an idea. Especially as a woman, when only 13% of founders are female, and in this male-dominated industry! I didn't care - if I should fail, then I should fail gloriously. Now we've been a successful startup for 4 years with 100 employees, a great company culture and a phenomenal team."