Santoshi Maa is venerated as "the Mother of Satisfaction", the meaning of her name. Santoshi Mata is particularly worshipped by women of North India and Nepal. A vrata (ritual fast) called the Santoshi Maa vrata performed by women on 16 consecutive Fridays wins the goddess' favour.
Santoshi Mata emerged as the goddess in the early 1960s. Her prayer initially spread through word of mouth, vrata-pamphlet literature, and poster art. Her vrata was gaining popularity with North Indian women. However, it was the 1975 Bollywood film Jai Santoshi Maa ("Hail to Santoshi Maa")—narrating the story of the goddess and her ardent devotee Satyavati—which propelled this then little-known "new" goddess to the heights of devotional fervour. With the rising popularity of the film, Santoshi Mata entered the pan-Indian Hindu pantheon and her images and shrines were incorporated in Hindu temples. The film portrayed the goddess to be the daughter of Ganesha and related her to the Raksha bandhan festival.
When Ganesha's sister Manasa celebrates the festival with him, his sons ask Ganesha to grant them a sister. Although Ganesha initially refuses, upon the repeated pleas of his two wives Riddhi and Siddhi, sons, sister and the divine sage Narada, Ganesha creates Santoshi Mata through two flames rising from his wives' breasts. Narada decreed that this mind-born daughter of Ganesha will always fulfil everyone’s desires and thus, would be called Santoshi Maa, the Mother of Satisfaction. 🎨✨🕉🌷🕉✨🎨 artist Nilamjram