Take a look at the #iifym tag on insta and you'll mostly see milkshakes, pizzas and junk food. Stop believing the 10% that people post!
If It Fits Your Macros isn't about eating shit and getting fit. It's flexible dieting that allows you to incorporate some "cheat" foods into your everyday intake - so long as you're on track with your calorie and macro goals.
The trouble with social media is that junk food gets likes. That jacked guy you follow who only posts pizzas and pop tarts? Yeah that accounts for about 10-20% of his calorie intake. You only see a small window. People don't post the salads and grilled chicken because we all know that's what gets results, but you're more likely to follow someone who got ripped eating pop tarts 🙄