The Beginning - Produced by Julian Prolman and Roger Spy.
There is a conscious shift taking place where people are waking up to a new dimension of expierence. A more spiritual awakening where the human experience is understood as a soul inhabiting a body and the body a vehicle to create thoughts in this shared reality. A shared reality in which we are understating that we are all in this together and will fight for all of creation to live happy and joyful lives free from mental and physical slavery.
Warriors from different parts of creation have been born on this planet and are waking up to their true purpose, to usher in this shift in thinking, where we as humans will protect each other, animals and the environment.
The Beginning and MOT’s new campaign creates a public dialogue that inspires people to challenge their thinking, the status quo, and traditional norms. "As traditional media vehicles lose effectiveness, new and different methods of communicating are required, particularly with brands as innovative as Ministry of Tomorrow. My instincts were to abandon conventional beauty narratives in exchange for imagery that engages and challenges the viewer on a deeper level, beneath the skin. The video is a montage of life affirming imagery of a future where imperfection is embraced and a renewed equilibrium created between human existence and the planet - a future free from discrimination, stigmatization and a society empowered to see the truth and make the right choices." @rogerspy
Social, environmental, and animal rights activism is carefully woven into the fabric of every the Ministry of Tomorrow product. The MOT supply chain is thoroughly examined at each step of production to ensure they are using the most responsibly sourced materials to create their organic, sustainable, vegan, eco-friendly bags and accessories.
The Ministry of Tomorrow is using art and fashion to change things.
#ecofashionhouse #ministryoftomorrow #consciousfashion