I knew right away I’d said the wrong thing when my first ideal clients contacted me and we did a Skype interview. I asked all the wrong questions. I didn’t know how to make them feel confident in what I could do for them! I cringed and then I fumbled through several more mistakes trying to go back and forth to make the booking happen over email. So not smooth. But after months and months of waking up hours before the sun rose and feeling like “what the heck am I doing??” writing my copy and putting together so many photo shoots and just staring at my inbox, I got an email that said they wanted to move forward. I laid my head down on my table and cried and said dramatically, “it actually worked” and then I took deep breaths for a few minutes. And then I ate some lunch. It didn’t end up going through though (lesson learned: celebrate when the money is in the bank and the contract signed...). At the last minute, the clients decided to go with a venue where they felt they didn’t need my help. Still, the whole thing felt like one big magic trick. Or joke. Or miracle. The right people found me, wanted me for my style and personality, and contacted me to book! It is still worth a solid celebration.
Looking back, its pretty cool to have come from that point to a place where I’m not worried about whether a client is going to come my way or not. I just know they will. And they do. I’m not depending on a particular person to book so I can pay my mortgage. I know it’ll happen. And I’m trying to not say that in a braggy way—I mean that in a way that if you feel or have felt like booking your dream client isn’t possible, it is. You can do it. You were made to serve your ideal client. No one puts it that way, but that’s what I know. You never need to change who you are to fit your ideal client. You’re already perfect for them. And they’re looking for you.
Can you tell me about a milestone you’ve had in your journey? I’d love to hear about it! Photo of @anne_at_farmette by @emilieanneszabo for @farmettepress styling by @emma_natter