Take risks Toronto, don't be a bore-onto! When my company agreed to co-present & take on the promotional duties for a concert series featuring a virtually unknown, formerly homeless, giant British Ghanaian Parisian composer/musician/poet named Benjamin Clementine - who kinda sounds like Nina Simone reincarnated in male form (or Antony Hegarty/Anohni/Antony and the Johnsons?) and who's music is very lyrical and non-commercial - that's actually when we got our adrenaline pump 👊💪. I get a much greater thrill nowadays breaking acts, converting the unconverted. Preaching to the choir is ho-hum, boring. And good new art is supposed to shock, startle, and stimulate, non?
Anyways, after my early media releases got virtually ignored by much of the Canadian press + many Toronto citizens (i.e. I had to scratch and claw to get some interest) Benjamin went on to win the prestigious Mercury Prize a month after our magical & otherworldly show - the prestigious annual music Mercury prize is awarded for the best album from the United Kingdom which carries prize money of £25,000 and past winners include Franz Ferdinand, PJ Harvey, the XX, Arctic Monkeys, Skepta, Sampha, James Blake. He also won the Best New Act honor at Les Victoires de la Musique, the French equivalent of the GRAMMYs.
Take good calculated risks. You will be rewarded (most of the time). #art #culture #france #popculture #push #pull #influencer #paris #tastemaker #ghana #agentprovocateur #london #mercuryprize #benjaminclementine #skepta #sampha #anohni #tbt #antonyandthejohnsons #music #toronto #the6ix