If you haven’t noticed, I love using social media to post about fitness. Think of my Instagram page as my “Fitness Resumé” you can see my transformation photos, the competition history, all of my current sponsorships, etc. Therefore, I choose to only post high-quality photos and content and be professional to show the world that I live and breathe the health and fitness lifestyle.
Here’s the thing though, everyone uses one platform or another, and if used correctly it could have a very positive impact on your business. Social media is so popular, that some people even realize that it takes up so much of their time that they decide to delete their accounts from every platform!
With such a large percentage of the public using social media, businesses these days that don’t utilize platforms such as Facebook, Instagram, or Twitter never reach their business’ full potential for success. However, it’s pretty time-consuming to market your business on every social media platform. But those who do, and do it well, can be pretty successful when gaining more reach and exposure with their targeted audience.
Instagram has over 700 million active users, many of whom post about food, fitness, fashion, travelling, and other subjects. Just a side note: Instagram is almost entirely mobile! Therefore, you can't take photos or create new posts on the desktop version. So, when people are using their phones for social media, chances are, they’ll be checking up on Instagram the most.
It sucks when people say that they’re totally against social media. It’s useful for so many reasons, and many people have become very successful from using it. Ever heard of @garyvaynerchuk ? Don’t lie, we both know that you have. He pops up every time I open up my Facebook. I really admire this, because if my business popped up every time somebody in the world opened up their Facebook, well I’d probably be paying my assistant to run my Facebook Business Pages for me.