#maxfactors #lipfinity launched in #2000 .. (19 years ago 😲) I remember it well! As it was a totally innovative formula! It was a liquid lipstick that set and lasted 12 hrs +!! The gloss was a top coat to make it feel more comfortable.. Many reports say liquid lipstick started with Stila but I believe it was the one and only #maxfactor #makeupofmakeupartists The product was sold in the U.K, Italy & Spain. The target audience was 25-44. M.A.C also released a similar product called Pro Longwear with a top coat but this was released in September 2004!