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#maverickposse

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So excited to be partnering with @vagaryproductions on some really exciting projects going forward! Stay tuned!
#maverickposse
#brokenships

In the 1930s, an American Army vet pilot of WWI, Lt. Macready, had a hard time with glare at high altitudes and commissioned a team of optical designers, John Bausch and Henry Lomb (of now iconic Bausch + Lomb), to create better goggles.
The result, “Ray-Ban Aviators”, sun-RAY BANNING for AVIATORS, with an initial target market for pilots, was a hit and expanded to the public, eventually gracing the faces of Bogart, James Dean, Marlin Brando and WWII General Douglas MacArthur.
But in the 1970s, the company hit the skids. You know what saved it? "Top Gun". In 1982, Ray-Ban signed a $50,000 a year deal to have Ray-Ban sunglasses appear in over 60 movies.

The glasses on Cruise's face, in their original element, was an organic marriage of authentic product placement and high visibility.
Product placement done well is not product placement, it's part of the story.
Brand better. •





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#creativeagency #topgun #tomcruise #aviators #rayban #bauschandlomb #pilot #glare #armylife #armyvet #blacksheep #maverickposse #advertising #productplacement #marketing #integratedmarketing #showdonttell #beclever #onscreen #popular

Clients @youretheworstfxx and @brokenshipsla got in bed together over this @vagaryproductions original experiential branding installation that's like Mad Libs meets a drinking game. Check it out on Hollywood Blvd. •





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#creativeagency #youretheworst #fxx #branding #blacksheep #museumlife #maverickposse #advertising #commercial #original #hollywoodblvd #brokenheart #sosorry

When the experience is at odds with the marketing, the experience wins.

Don't care how much you spend on branding, if the customer has a TERRIBLE experience interacting with your product, staff, or online presence, guess what? You're on your way down.

Victoria's Secret has the most famous catwalk in the world, but YOU CAN'T TRY ON THEIR BRAS COMFORTABLY BECAUSE THE METAL DETECTOR SENSORS ARE IN THE WAY.

Conflicts for the consumers create catastrophes for companies.

If you're unsure where your company ranks here, become an undercover boss and hit up every point of contact within your B2B or B2C enterprise.

The distinction between the good and the great is the details.

Brand better. •





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#creativeagency #brandbetter #branded #customerservice #malllife #lingerie #victoriassecret #victoriassecretfashionshow #victoriassecretangels #blacksheep #maverickposse #advertising #firstimpressions #marketing #integratedmarketing #showdonttell #beclever #bras #experience
#ThirdLove #True&;Co #AdoreMe #brand

Original Nike Air Jordans are behind bullet proof glass and under surveillance because...the legacy of the brand commands it.
Build a bullet proof brand. •





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#creativeagency #nikehightops #basketball #philknight #thinkdifferent #beorginal #blacksheep #maverickposse #advertising #brandbetter #branded #hoopdreams #michaeljordan #nikeshoes #showdonttell #bulletproof #nikeairjordan #1980s #1985

#Repost @mymaverickradio
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Last chance to win with our #SchlitterbahnBlitz! Go see the #MaverickPosse by Kohls and Chick-fil-a on Texas Ave till 1!!

Subtle touches, like #boonflycafe butter lids, get noticed. Distinction between the good and great is details. Brand better. •





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#creativeagency #kechup #ketsup #butter #yum #boonflycafe #brunch #branding101 #blacksheep #maverickposse #advertising #commercial #marketing #elevate #showdonttell #beclever #beoriginal #cleanplateclub #jelly #bonmaman

MOST RECENT

When the experience is at odds with the marketing, the experience wins.

Don't care how much you spend on branding, if the customer has a TERRIBLE experience interacting with your product, staff, or online presence, guess what? You're on your way down.

Victoria's Secret has the most famous catwalk in the world, but YOU CAN'T TRY ON THEIR BRAS COMFORTABLY BECAUSE THE METAL DETECTOR SENSORS ARE IN THE WAY.

Conflicts for the consumers create catastrophes for companies.

If you're unsure where your company ranks here, become an undercover boss and hit up every point of contact within your B2B or B2C enterprise.

The distinction between the good and the great is the details.

Brand better. •





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#creativeagency #brandbetter #branded #customerservice #malllife #lingerie #victoriassecret #victoriassecretfashionshow #victoriassecretangels #blacksheep #maverickposse #advertising #firstimpressions #marketing #integratedmarketing #showdonttell #beclever #bras #experience
#ThirdLove #True&;Co #AdoreMe #brand

Clients @youretheworstfxx and @brokenshipsla got in bed together over this @vagaryproductions original experiential branding installation that's like Mad Libs meets a drinking game. Check it out on Hollywood Blvd. •





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#creativeagency #youretheworst #fxx #branding #blacksheep #museumlife #maverickposse #advertising #commercial #original #hollywoodblvd #brokenheart #sosorry

Client @brokenshipsla has the best shwag. Dog not included.
pc: @apple_and_olive. •





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#creativeagency #bandw #itfits #blacksheep #maverickposse #advertising #forsale #marketing #doggystlye #showdonttell #beclever #merch #cutepup #carryon

Getting hungry for lunch?

So were we.

There's only one way to eat @bludsosbbq, and that's all the way.

All gone. •





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#creativeagency #stickyfingers #yum #blacksheep #bludsosbbq #maverickposse #emptyplate #marketing #allgone #showdonttell #beclever #video #boomerang #bbq #bbqlunch #bbqallday

Still works, just not the way most others work.

Don't do things the same way everyone else is doing them and expect people to notice. •





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#creativeagency #brandbetter #brandedcontent #mua #contentmarketing #makeup #blacksheep #maverickposse #advertising #commercial #marketingtips #redlips💄 #redlips #showdonttell #beclever #lipstick #sheeple #notbroken #brush

2017 blockbuster WONDER WOMAN has made $818 MILLION to date.

Its star, Gal Gadot, was paid $300,000 to star as Wonder Woman and everyone lost their minds because they thought it was gender wage gap discrimination.

Robert Downey Jr., Chris Evans and Chris Hemsworth were all paid some amount lower than $500,000 for their initial films as IRON MAN, CAPTAIN AMERICA and THOR, respectively.

It's not gender discrimination. Its experience discrimination. You know how all these actors evened the playing field in their debuts? Box office cuts.

They all took a really low flat pay day because all involved knew THIS WAS A CAREER WIN and they would nail it in their performance, with the bulk of their compensation coming from the box office bonus, which they negotiated beforehand.

If you're not a huge star in your field, don't act like one.

If you don't warrant the massive upfront payday, perks or prestige, but you can confidently anticipate your ability to deliver or advance in a meaningful way,  position yourself to strategically recoup from your own performance via a different method. Stock options. Performance bonuses. Equity stake. Car allowance. Extended vacations...

People are brands.
Brand better.





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#creativeagency #bebold #create #ironman #captainamerica #chrishemsworth #robertdowneyjr #branding #warnerbros #cinema #chrisevans #dccomics #pattyjenkins #blacksheep #maverickposse #advertising #commercial #marketing #wonderwoman #showdonttell #beclever #video #galgadot

New York based client @stowaway is pocket friendly cosmetics for life on the go. MOST AWESOME COMMERCIAL COMING SOON! •





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#creativeagency #cosmetics #lipstick #onthego #stowaway #brandbetter #blacksheep #maverickposse #advertising #commercial #marketing #nyc #newyork #creamy #pocketfriendly #onthego #mua #showdonttell #beclever #video

Not what you'd expect. Still a pineapple. Brands that defy expectations always catch the eyeballs. •





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#creativeagency #pineapple #bedifferent #fruits #spiky #sweet #brand #headliner #blacksheep #maverickposse #advertising #commercial #marketing #integratedmarketing #showdonttell #beclever #video #sheeple #nicesnack

Converse. Porsche. Buck Mason. Three of our favorite brands in one spot. Keep it simple. •





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#creativeagency #porsche911 #porsche #converse #buckmason #calife #brandbetter #niceview #sunnydays #branding101 #blacksheep #maverickposse #advertising #commercial #marketing #socal #lalife #showdonttell #beclever #niceguns #buckmason

The thing about gambling is, you don't know which hand to play-your instinct is either your compass or your hubris.
Or, in this case, both:

In the late 1970s, when USC film school wunderkind George Lucas was negotiating his director's fee with 20th Century Fox for STAR WARS, he agreed to reduce it by $500,000 in exchange for the brand's ancillary profits; in this case, merchandising rights. Thinking they got a great deal and nothing more profitable than ticket sales could come of a science fiction storyline, Fox agreed.
To date, this branding shrewdness has raised Lucas up to a $5.5 BILLION DOLLAR net worth view.

STAR WARS is a made up story hatched in Lucas's head. If you have a branding idea and think it's dumb or unreasonable, remind yourself how dumb and unreasonable it is that a plot can be advanced by a 10ft tall furry Sasquatch named Chewbacca whose only means of talking is moans and grunts.
Brand better. •





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#creativeagency #branding #starwars #georgelucas #skywalker #uscfilmschool #usc #foxstudios #1970s #brandbetter #branded #blacksheep #maverickposse #merchandise #merch #cinema #bigscreen #director #marketing #showdonttell #beclever #video

Germany, 1959, the original Porsche 911 is not built by Porsche.

Although grandson of its namesake founder, Ferdinand "Butzi" Porsche, was kicked out of industrial design school his first year for poor performance. His subsequent 911 sketches pitched to his family's company's lead design director were rejected.
Giving zero f*cks, Butzi commissioned a 911 prototype from an outside coachbuilder, Reutter LLC, to present to the suits-only then (with some tweaks) was the car put in to production.
Today, the Porsche 911 is the most iconic sports car in the world, built by a brand which has maintained its prestige while amassing staggering profits... $2.335 BILLION IN 2015.

Billion dollar brands are built by badasses who listen to other badasses. In this case, the only badass was Butzi convincing himself not to back down.

Brand better. (Photo credit Butzi and the original Porsche 911, 1963) •





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#creativeagency #butzi #blackandwhitephoto #brandbetter #blacksheep #maverickposse #1960s #porsche911 #porsche #ferdinandporsche #lemans #seeitfirst #seeittobelieveit #dontgiveup #showdonttell #beclever #billionaires #getit

Subtle touches, like #boonflycafe butter lids, get noticed. Distinction between the good and great is details. Brand better. •





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#creativeagency #kechup #ketsup #butter #yum #boonflycafe #brunch #branding101 #blacksheep #maverickposse #advertising #commercial #marketing #elevate #showdonttell #beclever #beoriginal #cleanplateclub #jelly #bonmaman

Original Nike Air Jordans are behind bullet proof glass and under surveillance because...the legacy of the brand commands it.
Build a bullet proof brand. •





_________________________________
#creativeagency #nikehightops #basketball #philknight #thinkdifferent #beorginal #blacksheep #maverickposse #advertising #brandbetter #branded #hoopdreams #michaeljordan #nikeshoes #showdonttell #bulletproof #nikeairjordan #1980s #1985

Vagary is committed to supporting superheroes. •





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#creativeagency #brandedcontent #getit #blacksheep #maverickposse #advertising #wolverinestrong #superhero #claws #showdonttell #wolverine #crimefighters

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