The recent edition of the #LuxotticaDays had a strong focus on digital solutions and new technologies, in which we strongly believe. One of the most stunning areas indeed was ‘Futurizing’, a laboratory offering an open perspective of the potential store of the future and expressing the idea that in-store shopping experiences can be improved through integrated innovative technologies.
Using hi-tech workstations, interactive displays, virtual assistant, towers connected to moving sensors, facial recognition and RFID technologies, the area offered an innovative shopping experience, integrating contents with product and supporting consumers in their choice of eyewear.
Behind the success of this important project is Luxottica's Trade Marketing team.
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