Taking it waaaaay back for #TBT with @ToryBurch at the #LuckyFABB (Fashion and Beauty Bloggers) Conference! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
This was February 2011 when I began working professionally with bloggers and brands. I found this photo on my first blog, Glam Gigs! I wrote a recap of this conference five years ago and when I re-read it this morning, all of it still applies today. The blog post is still up if you want to read it! Part 1 is bit.ly/glamgigs1 and part 2 is bit.ly/glamgigs2. (Don't judge the blog appearance. This was back when I had no graphic design taste...ha!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are some excerpts: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
"As a blogger, you have to have a unique point of view. There are so many blogs out there today, and if you’re just rewriting press releases, you’re not doing yourself any service. Blogs are businesses too. You need to be businesspeople and understand what your worth is. When you write a post about a company, send a link to someone at that company. Don’t ever think you’re a bother if you just send a link to the PR contact at certain company. I would appreciate that a lot." ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
—Kerry Diamond, VP, Public Relations
and Communications, Lancôme ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
“The really exciting thing for you as bloggers is that you are building their your own brand. You are the steward of that brand and you should be really true and authentic to that. Really focus your efforts on who you want to be. When choosing a blogger to work with, I look at relevance and great personal style and I think about how that integrates with our brand.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀—David Duplantis, SVP, Global Web and Digital Media, Coach