To love your brand means to enjoy greater levels of clarity, confidence and calm to focus on what matters most.
When I work with someone developing their brand, I help them do these three things:
1. Develop a brand they can grow into
2. Develop a brand they are proud of
3. Develop a brand that accurately reflects their products, services and overall persona
The truth is with most people, however, is they just want to get it over and done with. The bit at the beginning that needs doing (often as quickly and cheaply as possible) so they can just get on with running the business.
Here’s some really good reasons why you should WANT to LOVE your brand…
IT IS A DIRECT REFLECTION OF YOU. Your brand reflects you and all the hard work and passion that you’ve poured into your business. Brands that poorly sell or inaccurately reflect your quality and passion are letting you down – big time.
IT WILL HELP YOU CONNECT YOU TO THOSE WHO NEED YOU MOST. A clear and well thought out brand will be your direct route to the customers that need you most.
YOU’LL GET PAID MORE. You’ll attract more people who will happily pay you for what they’re worth!
IT WILL HELP YOU CREATE A LIFESTYLE YOU LOVE. A brand extends into avenues that deliver your message far and wide and, if created effectively, will allow you leverage and leverage is that golden nugget that gives you freedom and flexibility.
IT WILL INSPIRE YOU TO GROW. A good brand is built to allow you room to grow. It’s built on vision and plans for the future, so it’s natural to want to develop skills and confidence to deliver on that promise.
IT WILL INSTILL CONFIDENCE & PRIDE. A brand you love, is a brand you connect with and a brand you connect with is a brand you can sell with confidence and pride.
IT WILL HELP YOU DO WHAT MATTERS MOST. If you’re connected to your brand, you’re connected to your business and that means you’re spending your time doing what matters most.
IT WILL HELP YOU MAKE BETTER DECISIONS. Say no to what won't serve you and yes to that which will! #brandingtips #loveyourbrand #bigvisionbabysteps #dowhatmattersmost