The chances are you recognise the street in this picture. But you might not realise why. It is Gold Hill in Shaftesbury, Dorset, and it was the setting for one of the most famous British television adverts ever.
In 2006, the Hovis ad was voted viewers’ all-time favourite. Not, one suspects, because people were mad about the wholesomeness of Hovis, but because they were mad about the wholesome images of village life.
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