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This North Hollywood townhome is simply stunning. Now available for lease! 2 bedroom + 2.5 bath + bonus room. $3,000 / month. Call us today to set up a tour. It’s move-in ready!

#forlease #forrent #townhome #townhomeliving #northhollywood #noho #nohoartsdistrict #luxuryliving #valleylife #losangelesrealestate #losangelesrealtor

59% of people will share an article on social media without ever reading it. People are sharing articles without ever getting past the headlines. So why is this the case—isn’t the body of an article supposed to be the most important part? What does this mean for content marketers? And what does this mean for our society?
Attention Spans and Effort - First, let’s examine the motivations behind people reading . Sharing an article is “supposed” to take place after a user has already clicked the link, read the article, and found it to be interesting or valuable (i.e., share-worthy). But there are two dimensions of online human behavior that make this difficult. The first is a factor of attention span; attention spans are at an all-time low, and most users make snap decisions about articles based on their first impressions, which happen to be headlines. The second is a factor of effort. It takes considerably less time and effort to share an article than it does to actually read it. It also comes with greater rewards; sharing an article is likely to earn you attention from friends and social media followers, or demonstrate that you’ve read the article, whereas actually reading it doesn’t earn you anything extrinsic.

The Power of a Headline - In April of 2014, NPR pulled a prank on its audience. It published an article titled Why Doesn’t America Read Anymore?, which wasn’t really an article at all. Instead, when you clicked this article, you were met with instructions to like the post only, and not comment on it. The implication was that anyone who commented on the article certainly didn’t actually read it—resulting in more than one layer of irony as social users (and proven non-readers) fervently commented their outrage at the idea that people were non-readers. (Forbes)

This beautiful property has great curb appeal. Perfect for anyone in the industry, close enough to the studios, but far away enough to enjoy life outside of work.
This secured contemporary top, corner unit has everything your heart desires!
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Anna Lanuza
m. 310-295-8807
DRE02036269
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Pinnacle Estate Properties
Calabasas, CA 91302
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Buzzsumo recently looked at over 100 million headlines published between March 1st, 2017 and May 10th, 2017. For articles shared on the social media platform, Buzzsumo considered a post with direct user engagement (like share or comment) a success. The most successful headline consisted of the phrase “Will Make You.” In fact, an article posted on Facebook with the term “Will Make You” in the title received, on average, just shy of 9,000 engagements. The next most popular headline included “This is Why” with just under 4,100 engagements.

The very best copywriters understand the power of persuasion. Persuading someone to read an article and, at the end, follow through with the call to action requires finesse. It connects a reader to the content in an almost subliminal manner. The reader’s brain forges connections and thinks about recommended topics due to the phrasing utilized within the copy. This all begins with the title. The title “Will Make You” comes across as forcible terminology. In a way, it is. It doesn’t mandate the reader do anything, but the brain automatically steps into action. It also connects to a reader’s curiosity. They want to know if they really will do what the article suggests they will do. Some examples of “Will Make You” titles include “These Pictures Will Make You Laugh,” or “10 Headlines That Will Make You Feel Better About Your Life.” The term can prove useful in a variety of ways, yet it also prods the reader’s overall curiosity.
Emotional Connections Prove Essential
Many of the top headline phrases include emotionally driven information. Beyond the “Will Make You” headline, other top performing headlines include wording such as “Tears of Joy,” “Make You Cry,” “Give You Goosebumps,” “Is Too Cute,” “Shocked to See,” “Melt Your Heart,” and “Can’t Stop Laughing.” Nearly half of the entire top performing headlines in the 100 million headlines analyzed contains some sort of emotional connection or connotation.

Developing an emotional connection between consumer and product is nothing new. Many of the top companies in the world take advantage of forming an emotional bridge between the company and the buyer.

How does headline reading tie into real estate? It's simple, at least in LA. Recently, my RSS, inbox, and news feed was bombarded with gloomy and cynical reports discussing the 18% drop in YOY sales in LA and many articles claimed this stat signaled the potential beginning of a real estate downturn in our local market. The headline evoked emotion and was a hot topic of discussion among my personal friends not in the real estate industry, and for many waiting for a crash in the markets - music to their ears. However, what most articles failed to mention is that inventory was down by almost the same percentage. Correlation or causation? There are several undeniable truths about statistics: First and foremost, they can be manipulated, massaged and misstated. Due to tight inventory, prices in the area were up year over year and predicted to rise higher in the coming year, and all this in spite of fewer sales and higher interest rates. Will we see double digit appreciation in most markets next year? - Highly unlikely. Is the market spiraling downward ?- No. The economy as a whole matters but most markets are hyper local. It's always best to ask an expert as the local pulse may be vastly different from the headlines you’re reading.

‼️ ATTN REALTORS ‼️ Looking to sell any multi-unit buildings in Los Angeles? I’m looking to buy both on and off market buildings so be sure to call me today and spread the word! ⚜️ #sergioangulohomes

JUST SOLD!! Represented buyers and so excited to see how they will make this beautiful Brentwood house their home! One of the top neighborhoods in LA. It was a pleasure working with all parties involved and I wish them lots of success and many great happy memories. 🏠 #buyersagent #negotiator #losangelesrealestate #justsold #homesforsale #realestate #sellersagent #workhardplayhard #yourfavoriterrealtor :)

This beautiful top floor penthouse 2bedroom/2bath is still available!!! Excellent location. Link in bio. $679,000 #stamielarealtor #losangelesrealtor #realestatemarketing #losangelesrealestate #buyACondo www.1345fuller305.com

It’s moving week!! Comment below your best and favorite moving tips. Might need a little help from the ladies of @practicallyperfectla who organized this amazing closet.

FOR RENT! Live near North Hollywood's Arts District in this 1 bedroom/1 bath pet-friendly gated apartment at 5903 Cahuenga Blvd. This apartment features hardwood laminate floors, new refrigerator, stove/oven range, and microwave, new kitchen cabinets and new paint, granite countertop and plenty of cabinet space. Includes one parking spot. Easy access to the 101 and 134 and Burbank. $1,695/mo. ⠀

Interested? Visit our website in our profile and click on "Rentals" to see this and our other properties!⠀

#NorthHollywood #NoHo #Burbank #LosAngeles #LosAngelesRealEstate #petfriendly #apartments #leasing #SanFernandoValley #SFV #818 #ValleyLiving

Www.pvshores39.com | $870,000 | Palos Verdes Shores is one of the premiere 55+ communities in the United States. It is a gated, guarded community that is planning an amenities upgrade including an auditorium and a larger gym. Current amenities include a 9-hole no-fee golf course, heated outdoor pool, indoor spa, 2 saunas, clubhouse, gym, lighted tennis courts, lighted paddle tennis courts, basketball hoop, billiards, shuffle board, horseshoes, outdoor BBQ, dog park, vegetable gardens, hiking trails, and RV parking. Located on the South Shore, half a mile from the Trump National Club and ten minutes to Terranea Resort. Come and visit PV Shores. You won't want to leave. A true resort lifestyle. No property taxes. 🙋‍♂️
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Time for some pickup football🏈

With Thanksgiving coming up, I’m especially thankful for having joined Compass. Wishing my followers a wonderful holiday with great food and great company!

As always, to contact me or to check out my current listings. Please visit the link in the bio.

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