Our client is creating a movement around the idea that people can and are doing what they love. Aptly named Do What You Love, she will publish interviews and stories shared by those who are pursuing their passions.
We created a meaningful logo for the movement that encompasses all that it's about. The mark references both a heart and a smile to convey happiness and a love for what you do, along with an ear to indicate the conversational aspect of the interviews. All of this is set in a modern yet timeless type and is immersed in modern colors that are vibrant enough to catch the eye.