During the busy holiday season it is easy to get distracted. Family, friends, and Black Friday sales can take your focus off of growing your practice and bringing in new clients. Here are a few tips to keep growing your practice during the holidays:
1. Advertise your upcoming events:
The holidays are a great time to continue offering estate planning or elder law workshops, especially since many loved ones are getting together with family. Use your email newsletter, Facebook ads, email blasts, post on your website, or have your staff call with personal invitations to any upcoming events you are hosting.
2. Visit and thank your referral sources: Send personalized notes to your referral sources wishing them a happy holiday season and letting them know that you appreciate their partnership.
3. Show appreciation to clients: Think about a unique way you can show your current clients how much you appreciate their business and ask if there is anyone they know that may benefit from your services. This can be something as simple as a handwritten card, but it shows that you value and appreciate them.
4. Use social media to your advantage: As mentioned above, of course you will want to advertise any events you have coming up in your office or in the community, but don't stop there. Post funny photos of your family in their ugly Christmas sweaters - have fun with it!