** Update: after a productive conversation with BWR, I am excited to hear they really want more women involved and the behavior in question was not intentional. Excited to see this support from organizers and to have such respectful, open dialogue about how to empower more women to ride. Good job, BWR.** Ladies cyclists especially, I’m curious for your perspective. An otherwise great gravel ride (@belgianwaffleride) uses women essentially as gimmicks, with scantily clad women spraying water on the majority male riders on one section of the course. I contacted the organizers, encouraging them to rethink this part of the course, or at least balance it out with dudes in speedos, but they have yet to respond. Sure, bathing suits are awesome at the beach, but I feel context is important here. As it is, it’s a way to get away with women wearing as little as possible for entertainment value. In a world where gender inequality in sports still exists, where “podium girls” are still a thing on the biggest stages, I think BWR can do more. And, gravel is picking up, among women too. Why not put more energy into empowering women to ride, less into sexualizing them?