Every Friday I see Australian youth-radio-superstars, Triple J, post the latest Like A Version on their Facebook. The funny, play on word segment, ripping from Madonna’s hit single, has been a staple to an angsty hipster’s Friday morning like a cup of fresh batch brew espresso with their smashed avo on rye. I used to click, like and reshare almost every video I saw. Hell, I even paid real life money and bought a couple Like A Version compilation album to blast in my car. The charm of Like A Version is gone, it’s long dead. It’s not that I’m getting older and I’ve stopped listening to that station, the formula for the show has significantly changed. It’s not about covering a classic song and showcasing it to a newer, younger audience anymore. It’s about taking what Triple J already plays, chewing it up and spitting it back out for a new artist to cover every Friday morning. It’s become marketing. It’s regurgitation.
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