Crafting Light: Custom Lighting Design by Adam Jackson Pollock and @fire_farm_lighting .
. . “I started recognizing light as a medium in and of itself,” recalls artist Adam Jackson Pollock, whose career in custom lighting design grew out of his early years in photography and stage lighting. Fascinated with the ways light can alter or even create an environment, he says “I realized you could use it to paint emotion and experience into space.” Soon the San Francisco-based artist found himself fashioning “light sculptures,” commissioned by interior designers and architects to meet the Dotcom era’s demand for innovative residential design. Later, asked to produce pieces for retail, Pollock assembled a team of artists with whom to collaborate. As business grew, however, their respect for the integrity of the art in their design never wavered. Aware that each piece would enter and alter a home, Pollock says, “we cared about the quality of the light, the shadows it cast, the color of the light. It was never just about the form of the object. It was about the whole impact it had on the space.” Fire Farm creations balance between the world of art, theater, and sculpture and the practical world of product design. The sculptural explorations and expressions kept Fire Farm’s work fresh and appealing to its clientele. Then came the end of the 1990s and, with it, warming trade relations with China. Container ships of inexpensive items (“imported landfill,” Pollock calls it) flooded the market. The prospect of manufacturing his own designs overseas, to remain competitive, left him underwhelmed. When a visit to his mother-in-law’s hometown of Elkader, IA presented an altogether new direction, Pollock thought, “let’s change it up.” Within months he and his family had relocated from the bustling San Francisco Bay Area to a Midwestern town of fewer than 1,500 residents. Read more: http://bit.ly/firefarm