The meaning behind the name -#UtahGOAT - To me GOAT doesn't only stand for "Greatest Of All Time" but stands for the lifestyle I (like many of my friends and many of you in the community) choose to live. "Gnarly Offroad Adventure & Trails." It encompasses my lifestyle and hobbies. Everything from my enthusiasm for Overlanding, shooting, Hunting, hiking, outdoors, and all other things that give me that adrenaline rush. I like to be outside, go places not many have been, explore, etc.. (much like the Utah Mountain Goat that has a heavy presence on the cliffs of Mt. Timpanogos.) I'll be kicking off a brand soon, just working on some details and logos, then I'll be putting out decals, shirts, hats, etc.. It'll be a slow start but I'm hoping to put out some cool stuff for those that live the #GOATLifestyle
What's the reason behind you're instagram username? I'd love to hear.