“How was the launch?"
People keep asking how my launch was, but this morning was the first time I had a minute to reflect on it. The last few days have been a whirlwind of chaos and I had no idea how to respond. Initially I was actually disappointed. I had a lot of last-minute cancellations which upset me and kinda put me in a funk right before the event. My printer was a week behind on my product labels which impacted my timeline of photography, web design, and event packaging. My kimye-inspired flower wall that I ordered from New Jersey didn’t fit in my car, so that was a 2-hour ordeal the day of. My mood was off, so my perspective was off. I needed some time to think about what how I define “success,” (thanks @ijustdonolife ).
This event taught me the strength of the community behind me. I made a few phone calls the day of asking for help, and my friends and family jumped at the opportunity. People who had no idea what Ayurveda was left the event knowing their dosha and with a better understanding of how Yoga and Ayurveda can improve anyone’s lifestyle without radical, restrictive changes. Lisa, the curriculum consultant of @premayogainstitute where I do much of my training, explained the intersection of eastern and western medicine in a way that was so clear and concise, and her insight into why ayurveda makes sense was critical to my guests understanding who I am, what I’m doing with Yinsa, and where I’d love to see all of us in the future. Ayurveda is hard to pronounce and tongue scraping sounds weird, but when you take the time to digest it, it’s just common sense.
When I got home on Friday night, I was upset. Thomas and Hannah, his girlfriend, were at the house. They couldn’t figure out why I was upset. Thomas, the ever-wise and insightful human that I created but cannot take credit for, said that the launch is just the beginning, not the goal. The launch is day one. It’s the beginning of the next 10 years of growth. He showed me my product packaging that I was previously using and said, “let me remind you of where you were a month ago.” The launch was definitely a success, and yes, I’m pleased with the outcome.